Best practices

Latest stories

15 min read

Customer experience: strategies, importance and examples

Customers have come to expect more out of companies, but who can blame them? We’ve all…

Client loyalty Customer expectations Customer experience Customer retention

19 min read

Good customer service: 10 ways to deliver great customer service

What is good customer service? Be nice. Be quick. Be thorough. Your customers will thank you. And so will sales, marketing and the rest of your company.

10 min read

12 Positioning Statement Examples and how to write your own (free template)

Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.

Sales strategy

12 min read

30 customer success interview questions you should ask every candidate

To build the team of your dreams, ask these customer success interview questions.

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you’ll hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell and more. Relate is where service leaders connect, learn and discover new resolutions.

5 min read

Inbound vs outbound call centres: What's the difference?

Learn what makes an inbound call centre and outbound call centre different, and how they can benefit your business

10 min read

6 tips for improving your business's customer focus

Improving your customer focus starts by deepening your understanding of what customer focus means and building an effective customer focus strategy

Article
13 min read

Loyalty programs: How they work, examples, and tips

Loyalty programs can encourage customers to continue purchasing from your brand. Learn why that’s important and explore examples you can emulate.

Client loyalty

8 min read

What is a CRM Process? 5 Key Steps

The CRM tool itself is what provides the data and functionalities your team needs to execute this strategy—and ultimately turn leads into customers

CRM Sales Pipeline

23 min read

10 sales pitch examples that work (and tips for writing your own)

Craft an engaging sales pitch to pack your pipeline with high-quality leads.

Sales success

9 min read

What is a customer success manager? Responsibilities and job description

Does your company have a customer success manager? If not, you’re missing out. Here's how this role can help your organisation.

Customer retention

White Paper
7 min read

How to build a help centre: A comprehensive guide

A modern help center has the power to transform customer self-service and reduce agents’ manual workload. Learn everything there is to know about building a help center in this guide.

Help centre