Messaging best practices for CX

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It’s no secret that modern-day customers have become accustomed to seamless digital-first experiences in their interaction with brands. The year 2020 and beyond have made this more and more apparent.

Would you believe that WhatsApp users increased by a whopping 154% since the outbreak of the pandemic?

Further, customer engagement is up by 14% compared to last year, which means more work, but also more opportunities to up-sell or cross-sell in ways that better serve customers.

Clearly, integrating messaging into customer service platforms is non-negotiable. Many organizations have recognized this shift in customer expectations and are using comprehensive messaging solutions to meet them. You should too if you’re serious about generating positive experiences across points of customer contact, especially on widely-used social messaging platforms like WhatsApp, Facebook Messenger, and Instagram.

At Zendesk, we understand that messaging has become the people’s channel of choice. Be a part of our webinar on 24th March 2022, and find out how your business can integrate our messaging tool with your existing technology stack.

Rahul Menon, Marketing Head India & SAARC, Varun Goel Customer Success Head India & SAARC, and Sapna Singh Manager – Customer Interactions, Trademarks & Sales Analytics Marketing Services, ITC will take you through what it means to use messaging to meet and exceed the modern customer’s expectations.