Customer experience: strategies, importance, and examples
Learn what customer experience is and why it’s so important for your business. We also provide tips and examples for how to improve your CX strategy.
Guides, research and more

The playbook for controlling costs with AI
Boost your productivity. Future-proof experiences. All without compromise. Find out how AI is the best investment and a critical strategy for controlling costs.

2021 Gartner Magic Quadrant for the CRM Customer Engagement Center
Get your complimentary copy of the 2021 Gartner Magic Quadrant to learn why Zendesk is recognised as a Leader.

18 essential customer service metrics to measure in 2021
From customer satisfaction to resolution time, these are the key customer service metrics that measure performance and drive revenue.
Popular guides
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Latest stories

What every SMB retailer should put on their wish list
In the small-business retail ecosystem, a great customer experience is the gift that keeps on giving.

Good-enough service is not good enough: 3 strategies to remain competitive
The 2022 CX Accelerator report results are in. Discover how great customer experiences set teams up to thrive in an ever-changing market.

Why CX Champions must continue raising the bar on excellent customer service
You have built a powerful support organisation, an achievement worth celebrating. But now what? Learn what other CX Champions are doing to continue providing innovative service.

What is a sales budget? Use, example, and purpose
Create a sales budget to generate achievable sales goals for your team.

A guide to issue trackers (+3 best issue tracking software)
An issue tracker is the all-in-one solution for streamlining your customer service experience.

What is online customer service? + 8 ways to improve your online customer service
Online customer service is the process of answering customer questions digitally using tools such as email, social media, live chat, and messaging apps. Here are tips for good online customer service.

How to start a virtual call centre that provides excellent customer service
Learn the best way to set up and manage a remote customer service team.

What is run rate? ARR definition, formula, and examples
Sales forecasting has a good deal in common with weather forecasting, particularly in the sense that the further one projects into the future, the less reliable the predictions become.