Customer experience: strategies, importance, and examples
Learn what customer experience is and why it’s so important for your business. We also provide tips and examples for how to improve your CX strategy.
Service
How to embrace new behaviors in 2021
2020 brought on a seismic shift in consumer trends, but many industries are adapting.
How online retailers are transforming the customer experience with conversational commerce
For e-commerce businesses, conversational messaging provides unparalleled opportunities to improve the customer experience—and sell more goods and services in the process
Feedback form examples, templates and how to write your own
Use these feedback form tips to help you hear more from your customers and improve your CX.
What is customer satisfaction? (And how to achieve it)
Learn the secrets to achieving, measuring and improving customer satisfaction to drive your business.
Sales
10 sales pitch examples that work (+ tips for writing your own)
Craft an engaging sales pitch to pack your pipeline with high-quality leads.
12 positioning statement examples and how to write your own (free template)
Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.
What is the CRM process? 5 key steps
The CRM tool itself is what provides the data and functionalities your team needs to execute this strategy—and ultimately turn leads into customers
10 sales pitch examples that work (+ tips for writing your own)
Craft an engaging sales pitch to pack your pipeline with high-quality leads.
Guides, research and more
2021 Gartner Magic Quadrant for the CRM Customer Engagement Center
Get your complimentary copy of the 2021 Gartner Magic Quadrant to learn why Zendesk is recognised as a Leader.
18 essential customer service metrics to measure in 2021
From customer satisfaction to resolution time, these are the key customer service metrics that measure performance and drive revenue.
How to structure your customer service department
What does a successful customer support team look and feel like? How can companies deliver good…
Popular guides
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Latest stories
CX Trends 2023: Immersive CX marks the dawn of a new era in service
Despite economic turbulence and rising customer expectations, companies remain optimistic about the future. That hope is grounded in plans to invest in immersive CX, which is being driven by five distinct trends.
What every SMB retailer should put on their wish list
In the small-business retail ecosystem, a great customer experience is the gift that keeps on giving.
Good-enough service is not good enough: 3 strategies to remain competitive
The 2022 CX Accelerator report results are in. Discover how great customer experiences set teams up to thrive in an ever-changing market.
Why CX Champions must continue raising the bar on excellent customer service
You have built a powerful support organisation, an achievement worth celebrating. But now what? Learn what other CX Champions are doing to continue providing innovative service.
Rising to the top — these CX leaders are up for solving complex service challenges
Trying to find the right balance between human agents and AI? Customer data split across systems and apps? Struggling to hire and retain support talent? You may be a CX Riser.
Early on the path to CX success? Here is why the up-front investment is worth it
Customer service agents overwhelmed? No visibility into real-time data? Weak personalised service? You may be a CX Starter.
Emerging into CX leadership — steps to take now to avoid costly fixes down the road
Still figuring out how and where to use AI in support? Struggling to turn customer data into a meaningful change? Are agent training programs less than ideal? You may be a CX Emerger.
What is a sales budget? Use, example, and purpose
Create a sales budget to generate achievable sales goals for your team.