Customer engagement

Prioritizing your customers and strengthening your business are two sides of the same coin. Ask your customers what they want and need first—then find creative, insightful ways to follow through.

What is customer retention? 11 examples and strategies to retain customers

Businesses work hard to attract customers through a mix of marketing, social media and brand strategies.…

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Customer experience: strategies, importance and examples

Customer experience: strategies, importance and examples

Customers have come to expect more out of companies, but who can blame them? We’ve all…

6 tips for improving your business’s customer focus

6 tips for improving your business’s customer focus

Improving your customer focus starts by deepening your understanding of what customer focus means and building an effective customer focus strategy

Millennials vs. Gen Z: How their customer service expectations compare

Millennials vs. Gen Z: How their customer service expectations compare

Millennials and Zoomers will soon become the two largest consumer groups in the country. Companies hoping to earn their brand loyalty should study their differing customer experience expectations and preferences.