Customer experience: strategies, importance, and examples
Learn what customer experience is and why it’s so important for your business. We also provide tips and examples for how to improve your CX strategy.
Guides, research and more

The playbook for controlling costs with AI
Boost your productivity. Future-proof experiences. All without compromise. Find out how AI is the best investment and a critical strategy for controlling costs.

2021 Gartner Magic Quadrant for the CRM Customer Engagement Centre
Get your complimentary copy of the 2021 Gartner Magic Quadrant to learn why Zendesk is recognised as a Leader.

18 essential customer service metrics to measure in 2021
From customer satisfaction to resolution time, these are the key customer service metrics that measure performance and drive revenue.
Popular guides
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Latest stories

What every SMB retailer should put on their wish list
In the small-business retail ecosystem, a great customer experience is the gift that keeps on giving.

Early on the path to CX success? Here is why the up-front investment is worth it
Customer service agents overwhelmed? No visibility into real-time data? Weak personalised service? You may be a CX Starter.

Emerging into CX leadership – steps to take now to avoid costly fixes down the road
Still figuring out how and where to use AI in support? Struggling to turn customer data into meaningful change? Are agent training programmes less than ideal? You may be a CX Emerger.

What is a sales budget? Use, example, and purpose
Create a sales budget to generate achievable sales goals for your team.

A guide to issue trackers (+3 best issue tracking software)
An issue tracker is the all-in-one solution for streamlining your customer service experience.

What is online customer service? + 8 ways to improve your online customer service
Online customer service is the process of answering customer questions digitally using tools such as email, social media, live chat, and messaging apps. Here are tips for good online customer service.

How to start a virtual call centre that provides excellent customer service
Learn the best way to set up and manage a remote customer service team.

What is run rate? ARR definition, formula, and examples
Sales forecasting has a good deal in common with weather forecasting, particularly in the sense that the further one projects into the future, the less reliable the predictions become.