Customer experience: strategies, importance, and examples
Article | 15 min read

Customer experience: strategies, importance, and examples

Learn what customer experience is and why it’s so important for your business. We also provide tips and examples for how to improve your CX strategy.

Service

How to embrace new behaviors in 2021
Article | 8 min read

How to embrace new behaviors in 2021

2020 brought on a seismic shift in consumer trends, but many industries are adapting.

How online retailers are transforming the customer experience with conversational commerce
Article | 6 min read

How online retailers are transforming the customer experience with conversational commerce

For e-commerce businesses, conversational messaging provides unparalleled opportunities to improve the customer experience—and sell more goods and services in the process

Feedback form examples, templates and how to write your own
Article | 8 min read

Feedback form examples, templates and how to write your own

Use these feedback form tips to help you hear more from your customers and improve your CX.

What is customer satisfaction? (And how to achieve it)
Article | 12 min read

What is customer satisfaction? (And how to achieve it)

Learn the secrets to achieving, measuring and improving customer satisfaction to drive your business.

Sales

10 sales pitch examples that work (+ tips for writing your own)
Article | 23 min read

10 sales pitch examples that work (+ tips for writing your own)

Craft an engaging sales pitch to pack your pipeline with high-quality leads.

12 positioning statement examples and how to write your own (free template)
Article | 10 min read

12 positioning statement examples and how to write your own (free template)

Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.

What is the CRM process? 5 key steps
Article | 8 min read

What is the CRM process? 5 key steps

The CRM tool itself is what provides the data and functionality required by your team to execute this strategy and ultimately turn leads into customers.

10 sales pitch examples that work (+ tips for writing your own)
Article | 23 min read

10 sales pitch examples that work (+ tips for writing your own)

Craft an engaging sales pitch to pack your pipeline with high-quality leads.

Guides, research, and more

2021 Gartner Magic Quadrant for the CRM Customer Engagement Centre
White Paper | 2 min read

2021 Gartner Magic Quadrant for the CRM Customer Engagement Centre

Get your complimentary copy of the 2021 Gartner Magic Quadrant to learn why Zendesk is recognised as a Leader.

18 essential customer service metrics to measure in 2021
Guide | 6 min read

18 essential customer service metrics to measure in 2021

From customer satisfaction to resolution time, these are the key customer service metrics that measure performance and drive revenue.

How to structure your customer service department
Guide | 4 min read

How to structure your customer service department

What does a successful customer support team look and feel like? How can companies deliver good…

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Latest stories

The new face of user groups and three reasons to consider joining

The new face of user groups and three reasons to consider joining

User groups offer an excellent way to build your professional profile, grow your network and further develop your leadership skills. Learn more about new user groups launching at Zendesk.

We are placing some bets on the future of customer experience

We are placing some bets on the future of customer experience

Join us at Relate to hear our five big bets on what the customer experience will look like by 2030.

2022: The year of customer service-led growth

2022: The year of customer service-led growth

While leaders navigate a constantly changing reality, they must keep thinking about how to drive their…

What is a BPO call centre and what does it do?
Article | 7 min read

What is a BPO call centre and what does it do?

If your business does not have the bandwidth to handle all your inbound and outbound calls adequately, you may want to consider outsourcing. Read on to learn how a BPO call centre can step in

Good customer service: 10 ways to deliver great customer service
Article | 19 min read

Good customer service: 10 ways to deliver great customer service

What is good customer service? Be nice. Be quick. Be thorough. Your customers will thank you. And so will sales, marketing and the rest of your company.

30 customer success interview questions you should ask every candidate
Article | 11 min read

30 customer success interview questions you should ask every candidate

To build the team of your dreams, ask these customer success interview questions.

Inbound vs outbound call centres: What is the difference?
Article | 5 min read

Inbound vs outbound call centres: What is the difference?

Learn what makes an inbound call centre different from an outbound call centre and how they can benefit your business.

6 tips for improving your business’s customer focus
Article | 10 min read

6 tips for improving your business’s customer focus

Improving your customer focus starts by deepening your understanding of what customer focus means and building an effective customer focus strategy