State of Sales 2022
Gain a deep understanding of the most pressing issues facing sales organizations today, and learn how you can come out stronger.
Editor’s picks
Service
5 ways that IT asset management improves customer and employee experiences
Learn how IT asset management can boost productivity, performance, and customer and employee experiences.
The ultimate guide to CX in fintech
How can fintechs create winning customer experiences? We share expert advice and examples for boosting your CX.
How to build a customer referral program in 2022 (+ examples)
Companies create customer referral programs because word-of-mouth is a powerful and cost-effective form of marketing. Get tips and ideas for building your own so you can expand your audience.
No sweat, new integrations are in
New Zendesk app integrations are here. Learn all about how these new integrations can help out your sales and support teams.
Sales
The future of sales is connection
Zendesk’s survey of 3,000 CRM decision-makers reveals just how important it is to connect sales organizations to critical customer information within the business.
Lead vs. prospect vs. sales opportunity: What’s the difference?
The terms lead, prospect, and opportunity are often thrown around interchangeably, but they shouldn't be. This guide covers the differences, best practices, and more.
How to write a killer sales proposal (examples and best practices)
A successful sales proposal can make the difference between winning or losing a sale. Learn best practices for writing a proposal that helps you close more deals.
What is a sales invoice? Complete guide on how to create one
Follow this guide to learn all about sales invoices, including how they work, key elements, and steps to creating your own.
Culture
Pride month ends, the action continues
Zendesk celebrated Pride 2022 under the theme of Love Sparks Action. Here's how we will continue to support LGBTQIA+ rights and champion diversity, equity, and inclusion for all.
Urban Alchemy uses Zendesk to help heal homeless communities
Learn how Urban Alchemy is scaling its efforts to transform more disenfranchised communities in city centers.
This World Refugee Day, stand with refugees
Learn more about Zendesk's Tech for Good partners who are assisting Ukrainians and others fleeing crises across the world, and—most importantly—how you can help.
The business imperative of supporting your people
HR teams have a pivotal role to play as companies navigate profound changes to their workplaces and workforces. But 1 in 4 say they don’t have the tools they need to succeed.
Guides, research, and more
Why financial services companies need to invest in CX now
In this guide, we explore how financial services companies can transform their CX while reducing costs.
How leading healthcare organizations are transforming patient and employee experiences
Learn how leading healthcare organizations are addressing industry challenges while creating better experiences for their employees.
Forrester report: Successful Digital Transformations Focus On Three Core Elements
Here's how IT leaders can deliver exceptional customer and employee experiences.
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Latest stories
Why fintechs need to deliver superior digital customer service right now
What is digital customer service, and why does it matter to fintechs? We provide expert tips and examples for improving your CX strategy.
What are digital sales and why are they important for business?
Learn everything you need to know about digital sales and why they are important for your business.
What does a business development representative (BDR) do?
Follow this guide to learn more about what a BDR is, what business development representatives do, and why they’re important for sales teams.
What is white space analysis? The ultimate guide to addressing unmet customer needs
Read our ultimate guide on white space analysis, its benefits, and how it can uncover new opportunities for your business today.
How ecommerce brands use conversational AI to reduce customer effort
No customer wants a simple exchange to feel difficult. Learn why ecommerce brands are looking toward conversational AI as the solution.
What is employee satisfaction? +10 ways to improve it
Employee satisfaction is the goal of every company. But how do you know if you’re fostering and sustaining it? Here’s what truly matters to employees.
What is employee experience? Guide for the future of work
Get up to speed on employee experience best practices for the future of work.
What is customer education? The ultimate guide
Customer education empowers customers to adopt your products and reduces time to value. Learn how to start a customer education program.