Guide State of Sales 2022
Gain a deep understanding of the most pressing issues facing sales organizations today, and learn how you can come out stronger.
Editor’s picks
Service
Article The ultimate guide to CX in fintech
How can fintechs create winning customer experiences? We share expert advice and examples for boosting your CX.
Article How to build a customer referral program in 2022 (+ examples)
Companies create customer referral programs because word-of-mouth is a powerful and cost-effective form of marketing. Get tips and ideas for building your own so you can expand your audience.
Article No sweat, new integrations are in
New Zendesk app integrations are here. Learn all about how these new integrations can help out your sales and support teams.
Article Why fintechs need to deliver superior digital customer service right now
What is digital customer service, and why does it matter to fintechs? We provide expert tips and examples for improving your CX strategy.
Sales
Article The future of sales is connection
Zendesk’s survey of 3,000 CRM decision-makers reveals just how important it is to connect sales organizations to critical customer information within the business.
Article Lead vs. prospect vs. sales opportunity: What’s the difference?
The terms lead, prospect, and opportunity are often thrown around interchangeably, but they shouldn't be. This guide covers the differences, best practices, and more.
Article How to write a killer sales proposal (examples and best practices)
A successful sales proposal can make the difference between winning or losing a sale. Learn best practices for writing a proposal that helps you close more deals.
Article What is a sales invoice? Complete guide on how to create one
Follow this guide to learn all about sales invoices, including how they work, key elements, and steps to creating your own.
Culture
Article Pride month ends, the action continues
Zendesk celebrated Pride 2022 under the theme of Love Sparks Action. Here's how we will continue to support LGBTQIA+ rights and champion diversity, equity, and inclusion for all.
Article Urban Alchemy uses Zendesk to help heal homeless communities
Learn how Urban Alchemy is scaling its efforts to transform more disenfranchised communities in city centers.
Article This World Refugee Day, stand with refugees
Learn more about Zendesk's Tech for Good partners who are assisting Ukrainians and others fleeing crises across the world, and—most importantly—how you can help.
Article The business imperative of supporting your people
HR teams have a pivotal role to play as companies navigate profound changes to their workplaces and workforces. But 1 in 4 say they don’t have the tools they need to succeed.
Guides, research, and more
White Paper How leading healthcare organizations are transforming patient and employee experiences
Learn how leading healthcare organizations are addressing industry challenges while creating better experiences for their employees.
White Paper Forrester report: Successful Digital Transformations Focus On Three Core Elements
Here's how IT leaders can deliver exceptional customer and employee experiences.
White Paper Zendesk provides Fortune 500 company with a solution to improve support and performance
Learn how Zendesk empowered a Fortune 500 company with the tools it needed to boost productivity and enhance the customer service experience.
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Latest stories
Article What are digital sales and why are they important for business?
Learn everything you need to know about digital sales and why they are important for your business.
Article What does a business development representative (BDR) do?
Follow this guide to learn more about what a BDR is, what business development representatives do, and why they’re important for sales teams.
Article What is white space analysis? The ultimate guide to addressing unmet customer needs
Read our ultimate guide on white space analysis, its benefits, and how it can uncover new opportunities for your business today.
Article How ecommerce brands use conversational AI to reduce customer effort
No customer wants a simple exchange to feel difficult. Learn why ecommerce brands are looking toward conversational AI as the solution.
Article What is employee satisfaction? +10 ways to improve it
Employee satisfaction is the goal of every company. But how do you know if you’re fostering and sustaining it? Here’s what truly matters to employees.
Article What is employee experience? Guide for the future of work
Get up to speed on employee experience best practices for the future of work.
Article What is customer education? The ultimate guide
Customer education empowers customers to adopt your products and reduces time to value. Learn how to start a customer education program.
Article Employee experience journey mapping: A step-by-step guide
Companies today need to step up for their employees. Discover how employee experience journey mapping can help you improve engagement and inspire your team members to do their best work.