Article Best practices for Champions of CX
ESG Research pinpoints where companies are elevating their CX game—and where they’re falling behind.
Service
Article Google Business Messages: 3 best practices for customer service teams
Meet customers where they are and build stronger connections with them through Google Business Messages.
Article How to use Apple Messages for Business for customer service
Use Apple Messages for Business to connect with customers on the Apple devices and platforms they use every day.
Article Small companies got faster at solving customer issues last year—here’s how
Hint: small workflow improvements have helped SMBs punch above their weight.
Article How to use Facebook chatbots to improve customer service
Facebook chatbots are your secret weapon on Messenger.
Sales
Article What does a sales manager do? (+7 must-have skills)
Learn the responsibilities and skills needed to succeed as a sales manager.
Article How to upsell: Tips and tricks from the pros
A Zendesk sales expert shares the do’s and don’ts of upselling.
Article 15 essential sales skills and qualities, according to experts
Sales pros weigh in on the sales skills you need to succeed in the world of selling.
Article Customer acquisition cost (CAC): How to calculate and improve it
Customer acquisition cost is the amount of money a business spends to gain a new customer. Here’s how to calculate this key metric, plus three ways to improve it.
Culture
Article Working toward equality for mental health in an unequal world
World Mental Health Day aims to raise awareness and provide an opportunity for those working on mental health issues to shine a light on their work. Here are a few organizations that Zendesk is proud to support.
Article Strategies for ‘going extreme’ and staying at the top: A CX Moment with Sarah Robb O’Hagan
Zendesk chatted with executive, activist, and entrepreneur Sarah Robb O’Hagan on what it takes to stay at the top of your game while taking your organization’s customer experience to the next level.
Article Why gender equality in the workplace isn’t just a problem for women
In the wake of 2020, 1 in 4 women are considering ‘downshifting’ their careers or leaving the workforce, according to McKinsey & Company and Lean In’s annual “Women in the Workplace” report.
Article A focus on mental health can help prepare employees for re-entry
Never before have mental health and business objectives become so intertwined. Here’s what we learned at SXSW 2021 about the importance of workplace wellness.
Guides, research, and more
White Paper Report: The State of CX Maturity among SMBs of North America
The pressure is on for companies to continuously optimize their customer experience (CX). Small businesses with…
White Paper Report: The State of CX Maturity Among Midsize and Enterprise Companies of North America
Zendesk partnered with ESG Research to build a framework around CX maturity. Learn how the CX Champions of North America are driving CX success.
White Paper Report: The State of CX Maturity among Midsize and Enterprise Companies of Asia Pacific
A lot goes into delivering a great customer experience (CX), but it can be hard to…
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Latest stories
Article CRM buying guide
Sales technology has come a long way from the Rolodex and the post-it note. Sales teams…
Article What skills and metrics CX teams need in ecommerce: an analysis
The 2020s will be remembered as the decade where ecommerce finally gained mainstream acceptance and use—but what does that mean for CX teams trying to keep up?
Article Freshly picked integrations
Freshly picked with care—new Zendesk app integrations are here. Learn how these new integrations can ease workloads for your sales and support teams.
Article Virtual leadership: Managing sales teams remotely
In a digital-first environment, sales managers have had to develop new ways to connect with and empower their reps.
Article Virtual selling: What success in virtual sales looks like
As the sales world becomes more familiar with virtual selling, former “road warriors” have had to learn best practices for a digital-first approach.
Article How to create a successful sales plan (+ a free template)
Build a strategic sales plan for your business to improve team communication and meet sales goals.
White Paper Report: The State of CX Maturity Among SMBs of Asia Pacific
Customer experience is a competitive differentiator. See how your CX stacks up against SMB peers in your region, based on ESG Research findings.
White Paper Report: The State of CX Maturity Among SMBs of Latin America
Businesses of all sizes need to prioritize customer experience (CX), but it can be hard to…