Article CX Trends 2022
Great customer service improves your bottom line. Download our free 2022 Zendesk Customer Service Trends report to learn more.
Service
Article Here’s why you should be investing more in customer service
According to our research, standout customer service can change anyone's mind—even your most upset customers.
Article What is a knowledge base? The essential tool you’re missing
Help customers find their own answers by offering a knowledge base—a virtual library of information about your product or service.
Article Chatbots vs. conversational AI: What’s the difference?
Chatbots and conversational AI are often used synonymously—but they shouldn’t be. Understand the differences before determining which technology is best for your customer service experience.
Article What is a ticketing system? (+3 ways companies use them)
Want to avoid getting overwhelmed by support tickets? Use ticketing systems to manage the influx and provide your customers with timely responses.
Sales
Article How to create the best sales deck ever: Meaning and examples
Learn the best strategies for creating a sales deck that makes your pitches and presentations into surefire conversion strategies.
Article What is cold calling? Meaning, tips, examples, and techniques
Cold calling carries a bad reputation, but it can help your business when done right. Learn the tricks and tips for bringing cold calling into the personal sales market.
Article Sales win rate: How to calculate and improve it
Win rate is a key metric for measuring sales success. Every sales leader should know how to calculate it and what they can do to increase it.
Article S&OP guide: Meaning, process, and purpose
See how sales and operations planning uses data to zero in on supply and demand problems so that sales soar.
Culture
Article What does digital trust look like today?
Building customer trust is never a one-and-done job. Hear how Charles Schwab leveraged customer data over the past year to provide customers with services they both needed and wanted.
Article The organizational ties that bind: How we bond when working remotely
Interactions where people feel equally immersed help build high-trust, happier, and better-performing employees. Here are a few ways to foster immersion.
Article Working toward equality for mental health in an unequal world
World Mental Health Day aims to raise awareness and provide an opportunity for those working on mental health issues to shine a light on their work. Here are a few organizations that Zendesk is proud to support.
Guides, research, and more
White Paper Forrester Consulting TEI study evaluates the ROI of Zendesk
Forrester Consulting evaluated the potential return on investment from implementing Zendesk products. Here's what they found.
Important Emerging Technologies in the Digital Workplace: A Gartner® report
A new report from Gartner outlines the technologies and strategic actions companies should take to prepare and succeed in the new future of work.
White Paper Report: The State of CX Maturity among SMBs of North America
Is your CX strong, or do you need to catch up? Zendesk partnered with ESG to create this CX Maturity report.
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Latest stories
Article What is a sales qualified lead (SQL) and why is it important?
When it comes to lead generation, quantity isn’t always more important than quality. Focus on filling your pipeline with sales-qualified leads to boost your chances of success.
Article What are sales leads? (+5 lead generation tips)
Generating sales leads is easier said than done. Here’s what you need to know before diving in.
Article Keep companies competitive with a data-driven sales approach
If you’re not tracking sales analytics, you are falling behind. Learn why sales analytics are crucial and how a CRM can change your trajectory.
Article Sales prospecting 101: A beginner’s guide
A strong sales prospecting strategy is key to growing your audience and your bottom line.
Article Sales script guide: Examples, benefits, and how to write one
A good sales script can be the difference between lead buy-in or brush-off. Learn from these examples to create a script that helps you stand out.
Article Making spirits bright: 5 ways to support your CX team during the holidays
When spending is up and inventory is down, it puts extra pressure on customer service teams at a time when ticket volume is already high. Here's how to help your staff through the busiest season of the year.
Article Why companies migrate help desk software and how to do it right
Discover how businesses migrate help desk software to improve their customer support. Learn how to transfer data with a comprehensible migration strategy.
Article 5 sales trends to watch for 2022
The key trends you can’t ignore if you want to be ready for the 2022 sales market.