Best practices for Champions of CX Article

Best practices for Champions of CX

ESG Research pinpoints where companies are elevating their CX game—and where they’re falling behind.

Service

What skills and metrics CX teams need in ecommerce: an analysis Article

What skills and metrics CX teams need in ecommerce: an analysis

The 2020s will be remembered as the decade where ecommerce finally gained mainstream acceptance and use—but what does that mean for CX teams trying to keep up?

Google Business Messages: 3 best practices for customer service teams Article

Google Business Messages: 3 best practices for customer service teams

Meet customers where they are and build stronger connections with them through Google Business Messages.

How to use Apple Messages for Business for customer service Article

How to use Apple Messages for Business for customer service

Use Apple Messages for Business to connect with customers on the Apple devices and platforms they use every day.

Small companies got faster at solving customer issues last year—here’s how Article

Small companies got faster at solving customer issues last year—here’s how

Hint: small workflow improvements have helped SMBs punch above their weight.

Sales

The Challenger Sales model: Everything you need to know Article

The Challenger Sales model: Everything you need to know

Learn how the Challenger Sales model enables customers to gain new business perspectives and buy solutions, not products.

What is channel sales? Sales channel strategy and guide Article

What is channel sales? Sales channel strategy and guide

See how selling through partner companies provides opportunities for expansion, revenue growth, and brand marketing.

Here’s the difference between sales and marketing: A guide Article

Here’s the difference between sales and marketing: A guide

Sales and marketing: two peas in a pod. Both affect your sales pipeline, and both depend on each other. Here's what makes them different and why that's important.

What is a unique selling proposition? USP examples and definition Article

What is a unique selling proposition? USP examples and definition

Speak directly to the people who want what you’re selling.

Culture

Working toward equality for mental health in an unequal world Article

Working toward equality for mental health in an unequal world

World Mental Health Day aims to raise awareness and provide an opportunity for those working on mental health issues to shine a light on their work. Here are a few organizations that Zendesk is proud to support.

Strategies for ‘going extreme’ and staying at the top: A CX Moment with Sarah Robb O’Hagan Article

Strategies for ‘going extreme’ and staying at the top: A CX Moment with Sarah Robb O’Hagan

Zendesk chatted with executive, activist, and entrepreneur Sarah Robb O’Hagan on what it takes to stay at the top of your game while taking your organization’s customer experience to the next level.

Why gender equality in the workplace isn’t just a problem for women Article

Why gender equality in the workplace isn’t just a problem for women

In the wake of 2020, 1 in 4 women are considering ‘downshifting’ their careers or leaving the workforce, according to McKinsey & Company and Lean In’s annual “Women in the Workplace” report.

A focus on mental health can help prepare employees for re-entry Article

A focus on mental health can help prepare employees for re-entry

Never before have mental health and business objectives become so intertwined. Here’s what we learned at SXSW 2021 about the importance of workplace wellness.

Guides, research, and more

Report: The State of CX Maturity among SMBs of North America White Paper

Report: The State of CX Maturity among SMBs of North America

Is your CX strong, or do you need to catch up? Zendesk partnered with ESG to create this CX Maturity report.

Report: The State of CX Maturity Among Midsize and Enterprise Companies of North America White Paper

Report: The State of CX Maturity Among Midsize and Enterprise Companies of North America

Zendesk partnered with ESG Research to build a framework around CX maturity. Learn how the CX Champions of North America are driving CX success.

Report: The State of CX Maturity among Midsize and Enterprise Companies of Asia Pacific White Paper

Report: The State of CX Maturity among Midsize and Enterprise Companies of Asia Pacific

Zendesk and ESG Research created a framework around CX maturity. Here's how the CX Champions of APAC are achieving success.

Latest stories

CRM buying guide Article

CRM buying guide

Sales teams can use robust CRM solutions to generate new leads, automate email campaigns, and produce forecasting reports and advanced analytics.

What does a sales manager do? (+7 must-have skills) Article

What does a sales manager do? (+7 must-have skills)

Learn the responsibilities and skills needed to succeed as a sales manager.

How to upsell: Tips and tricks from the pros Article

How to upsell: Tips and tricks from the pros

A Zendesk sales expert shares the do’s and don’ts of upselling.

Freshly picked integrations Article

Freshly picked integrations

Freshly picked with care—new Zendesk app integrations are here. Learn how these new integrations can ease workloads for your sales and support teams.

15 essential sales skills and qualities, according to experts Article

15 essential sales skills and qualities, according to experts

Sales pros weigh in on the sales skills you need to succeed in the world of selling.

Virtual leadership: Managing sales teams remotely Article

Virtual leadership: Managing sales teams remotely

In a digital-first environment, sales managers have had to develop new ways to connect with and empower their reps.

Customer acquisition cost (CAC): How to calculate and improve it Article

Customer acquisition cost (CAC): How to calculate and improve it

Customer acquisition cost is the amount of money a business spends to gain a new customer. Here’s how to calculate this key metric, plus three ways to improve it.

Virtual selling: What success in virtual sales looks like Article

Virtual selling: What success in virtual sales looks like

As the sales world becomes more familiar with virtual selling, former “road warriors” have had to learn best practices for a digital-first approach.