Best practices

Latest stories

8 min read

Feedback form examples, templates and how to write your own

Use these feedback form tips to help you hear more from your customers and improve your CX.

Customer feedback

20 min read

What is customer satisfaction? Definition & importance

Customer satisfaction measures how happy your customers are with your products or services. For many businesses, it's the key to success—and the reason some fail.

7 min read

What is a BPO call centre and what does it do?

If your business does not have the bandwidth to adequately handle all your inbound and outbound calls, you may want to consider outsourcing. Read on to learn how a BPO call centre can step in

15 min read

Customer experience: strategies, importance and examples

Customers have come to expect more out of companies, but who can blame them? We have…

Client loyalty Customer expectations Customer experience Customer retention

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you’ll hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell and more. Relate is where service leaders connect, learn and discover new resolutions.

19 min read

Good customer service: 10 ways to deliver great customer service

What is good customer service? Be nice. Be quick. Be thorough. Your customers will thank you. And so will sales, marketing and the rest of your company.

10 min read

12 positioning statement examples and how to write your own (free template)

Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.

Sales strategy

11 min read

30 customer success interview questions you should ask every candidate

To build the team of your dreams, ask these customer success interview questions.

5 min read

Inbound vs. outbound call centres: What is the difference?

Learn what makes an inbound call centre and outbound call centre different and how they can benefit your business

10 min read

6 tips for improving your business's customer focus

Improving your customer focus starts by deepening your understanding of what customer focus means and building an effective customer focus strategy

13 min read

11 of the best customer loyalty programs (+ how they work)

Loyalty programs, if executed well and with the customer at the center, can help you retain your existing customers and build brand loyalty

Client loyalty

8 min read

What is the CRM process? 5 key steps

The CRM tool itself is what provides the data and functionalities your team needs to execute this strategy—and ultimately turn leads into customers

CRM Sales Pipeline

23 min read

10 sales pitch examples that work (+ tips for writing your own)

Craft an engaging sales pitch to pack your pipeline with high-quality leads.

Sales success

8 min read

What is a customer success manager? responsibilities + job description

Does your company have a customer success manager? If not, you are missing out. Here is how this role can help your organisation.

Customer retention

White Paper
8 min read

Top tips for building a flourishing help centre

Learn how to build an engaging and flourishing help centre. Increase customer satisfaction, reduce costs and grow your business community by improving your help centre with these steps

Help center software Help centre