Customer support

Best practices
15 min read

The business impact of customer service on customer lifetime value

Irritating issues affect customers daily. In every industry, a customer will inevitably contact customer service to…

Best practices
10 min read

17 help desk and service desk metrics to measure support performance

It can be hard to identify the help desk metrics or service desk metrics that really matter for your organization, but these 10 are a good place to start.

Best practices
11 min read

Millennials vs. Gen Z: How their customer service expectations compare

Millennials and Zoomers will soon become the two largest consumer groups in the country. Companies hoping to earn their brand loyalty should study their differing customer experience expectations and preferences.

Best practices
11 min read

Providing great social media customer service

What is social media customer service? Social media customer service is offering support through social channels,…

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you’ll hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell and more. Relate is where service leaders connect, learn and discover new resolutions.

Guides and ebooks
4 min read

How to structure your customer service department

What does a successful customer support team look and feel like? How can companies deliver good…

Best practices
12 min read

How to start a call centre (without breaking the bank)

What is a call centre? Defined, it's a team of customer service agents that responds to incoming calls about customer issues. Here's how to start one.

Best practices
11 min read

5 examples of bad customer service (and how to be great instead)

Bad customer service is what happens when a company fails to meet customer expectations. Get tips for your team to avoid creating poor customer experiences.

Best practices
9 min read

What are customer service objectives? 4 industry experts weigh in

We asked customer experience experts to provide examples of important customer service objectives.

Best practices
9 min read

The best knowledge management system examples, types, and tools

Here are our favorite knowledge management examples and perhaps the kind of knowledge base your company will want to develop