Gross sales vs. net sales: Key differences explained

Gross sales and net sales are two metrics that offer distinct advantages when it comes to gauging revenue. Yet not many people can tell the difference.

What is a customer engagement platform? Top platform features

Real connections with customers can improve customer satisfaction, sales, and retention. A customer engagement platform helps businesses manage complex customer relationships.

What is customer obsession? How to become customer obsessed

We’ve all heard the stories of companies going above and beyond to provide their customers with…

The sales cycle: what is it and what are the 7 main stages?

When you understand the sales cycle, you can experience success more consistently. Learn how to make the most out of yours.

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you’ll hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell and more. Relate is where service leaders connect, learn and discover new resolutions.

15 min read

What is a CRM database? The ultimate guide

Understanding how to create a CRM database shouldn’t be a mystery. In this post, we break down the benefits of a CRM database and what kind of data it should store.

5 types of customers and what they need

As a customer support agent, you will interact with a variety of people, each with their…

How to calculate and improve customer retention rate (+ formula)

While companies should closely monitor their customer retention rate and churn rate, there are other customer retention metrics worth paying attention to.

10 min read

7 common types of customer needs (+ how to meet them)

What are customer needs, and how can your business solve for and anticipate them?

9 min read

Customer orientation: definition, examples & skills

If you want customers to be loyal to you, you have to start putting them first.

Total revenue formula (+ 4 metrics every sales rep should know)

Use five key formulas to help you evaluate your company’s finances.

8 min read

How to embrace new behaviors in 2021

2020 brought on a seismic shift in consumer trends, but many industries are adapting.

6 min read

How online retailers are transforming the customer experience with conversational commerce

For e-commerce businesses, conversational messaging provides unparalleled opportunities to improve the customer experience—and sell more goods and services in the process

The new face of user groups—and 3 reasons to consider joining

User groups offer an excellent way to build your professional profile, grow your network and further develop your leadership skills. Learn more about new user groups launching at Zendesk.

We are placing some bets on the future of customer experience

Join us at Relate to hear our five big bets on what the customer experience will look like by 2030.

2023: The year of customer service-led growth

While leaders navigate a constantly changing reality, they must keep thinking about how to drive their…

11 min read

Customer retention: Metrics, strategies, and examples

Discover tried-and-true customer retention strategies to keep customers coming back.

8 min read

Feedback form examples, templates and how to write your own

Use these feedback form tips to help you hear more from your customers and improve your CX.

20 min read

What is customer satisfaction? Definition & importance

Customer satisfaction measures how happy your customers are with your products or services. For many businesses, it's the key to success—and the reason some fail.

7 min read

What is a BPO call centre and what does it do?

If your business does not have the bandwidth to adequately handle all your inbound and outbound calls, you may want to consider outsourcing. Read on to learn how a BPO call centre can step in