15 min read

What is a CRM database? The ultimate guide

Understanding how to create a CRM database shouldn’t be a mystery. In this post, we break down the benefits of a CRM database and what kind of data it should store.

5 types of customers and what they need

As a customer support agent, you will interact with a variety of people, each with their…

How to calculate and improve customer retention rate (+ formula)

While companies should closely monitor their customer retention rate and churn rate, there are other customer retention metrics worth paying attention to.

10 min read

7 common types of customer needs (+ how to meet them)

What are customer needs, and how can your business solve for and anticipate them?

Discover AI innovations shaping service at Zendesk AI Summit

Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Watch now.

9 min read

Customer orientation: definition, examples & skills

If you want customers to be loyal to you, you have to start putting them first.

Total revenue formula (+ 4 metrics every sales rep should know)

Use five key formulas to help you evaluate your company’s finances.

8 min read

How to embrace new behaviors in 2021

2020 brought on a seismic shift in consumer trends, but many industries are adapting.

6 min read

How online retailers are transforming the customer experience with conversational commerce

For e-commerce businesses, conversational messaging provides unparalleled opportunities to improve the customer experience—and sell more goods and services in the process

The new face of user groups—and 3 reasons to consider joining

User groups offer an excellent way to build your professional profile, grow your network and further develop your leadership skills. Learn more about new user groups launching at Zendesk.

We are placing some bets on the future of customer experience

Join us at Relate to hear our five big bets on what the customer experience will look like by 2030.

2023: The year of customer service-led growth

While leaders navigate a constantly changing reality, they must keep thinking about how to drive their…

11 min read

Customer retention: Metrics, strategies, and examples

Discover tried-and-true customer retention strategies to keep customers coming back.

8 min read

Feedback form examples, templates and how to write your own

Use these feedback form tips to help you hear more from your customers and improve your CX.

20 min read

What is customer satisfaction? Definition & importance

Customer satisfaction measures how happy your customers are with your products or services. For many businesses, it's the key to success—and the reason some fail.

7 min read

What is a BPO call centre and what does it do?

If your business does not have the bandwidth to adequately handle all your inbound and outbound calls, you may want to consider outsourcing. Read on to learn how a BPO call centre can step in

15 min read

Customer experience: strategies, importance and examples

Customers have come to expect more out of companies, but who can blame them? We have…

19 min read

Good customer service: 10 ways to deliver great customer service

What is good customer service? Be nice. Be quick. Be thorough. Your customers will thank you. And so will sales, marketing and the rest of your company.

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2 min read

2021 Gartner Magic Quadrant for the CRM Customer Engagement Center

Get your complimentary copy of the 2021 Gartner Magic Quadrant to learn why Zendesk is recognised as a Leader.

10 min read

12 positioning statement examples and how to write your own (free template)

Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.