What is run rate? ARR definition, formula, and examples

Sales forecasting has a good deal in common with weather forecasting, particularly in the sense that the further one projects into the future, the less reliable the predictions become.

The ultimate guide to a successful discovery call

A discovery call is your first chance to wow your prospects. Leave a strong first impression by prepping for this initial phone conversation.

Best practices
10 min read

A 2026 guide to live chat support

Learn best practices for live chat support, how it can help you provide better customer experience, and why it's a valuable customer service tool

Best practices
13 min read

8 great FAQ page examples and how to create your own

An FAQ page should be part of your team’s investment in customer self-service. Get inspired to create your own with these FAQ page examples from well-known brands.

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you’ll hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell and more. Relate is where service leaders connect, learn and discover new resolutions.

How to track consumer behavior (and why you should)

Track consumer behavior and leverage that data to create better, more personalized customer experiences.

12 smart sales goals for your team

Set up the right sales goals, and you’ll be set to provide customers with a thoughtful and personal buying experience.

Best practices
19 min read

How to create a sales strategy that works in 2022 (tips and examples)

Want to create an effective sales strategy? Start here with our five-step approach.

What is digital engagement? + Customer engagement strategies

Learn how a digital engagement strategy can help your business create better customer relationships and boost your bottom line

How to create customer surveys: 8 tips and examples

Customer surveys are a great way to gather feedback—the challenge is getting people to respond. Here’s how to create engaging surveys your customers will actually complete.

Customer loyalty: A guide to types and strategies

Customer loyalty is when customers reward a company with repeat business over time. Our guide covers definitions, types, and strategies to help you learn how to build a loyal following.

Best practices
19 min read

Customer onboarding: steps, examples & best practices 2026

Customer onboarding is the process of teaching new customers the value of your product or service. Here's how to build an onboarding program that sets clients up for success.

What is a support ticket?

Support tickets offer a wealth of data about your customers that can benefit your entire organization — but what do support tickets actually look like?

Sales promotion: Definition, examples, ideas, and types

Sales promotions allow companies short-term revenue boosts through a wide variety of customer benefits.

14 min read

7 cold email templates that skyrocket response rates

Getting a prospect to respond to a cold email isn’t always easy. Our template playbook can help with that.

Gross sales vs. net sales: Key differences explained

Gross sales and net sales are two metrics that offer distinct advantages when it comes to gauging revenue. Yet not many people can tell the difference.

What is a customer engagement platform? Top platform features 2026

Real connections with customers can improve customer satisfaction, sales, and retention. A customer engagement platform helps businesses manage complex customer relationships.

What is customer obsession? How to become customer obsessed

We’ve all heard the stories of companies going above and beyond to provide their customers with…

16 min read

The sales cycle: what is it and what are the 7 main stages?

When you understand the sales cycle, you can experience success more consistently. Learn how to make the most out of yours.

What is a CRM database? The ultimate guide

Understanding how to create a CRM database shouldn’t be a mystery. In this post, we break down the benefits of a CRM database and what kind of data it should store.