Best practices

Best practices
13 min read

8 great FAQ page examples and how to create your own

An FAQ page should be part of your team’s investment in customer self-service. Get inspired to create your own with these FAQ page examples from well-known brands.

Best practices
8 min read

How to embrace new behaviors in 2021

2020 brought on a seismic shift in consumer trends, but many industries are adapting.

Best practices
6 min read

How online retailers are transforming the customer experience with conversational commerce

For e-commerce businesses, conversational messaging provides unparalleled opportunities to improve the customer experience—and sell more goods and services in the process

Best practices
11 min read

What is customer retention? 11 examples and strategies to retain customers

Businesses work hard to attract customers through a mix of marketing, social media and brand strategies.…

Discover AI innovations shaping service at Zendesk AI Summit

Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Watch now.

Best practices
8 min read

Feedback form examples, templates and how to write your own

Use these feedback form tips to help you hear more from your customers and improve your CX.

Best practices
12 min read

What is customer satisfaction? (And how to achieve it)

Learn the secrets to achieving, measuring and improving customer satisfaction to drive your business.

Best practices
7 min read

What is a BPO call centre and what does it do?

If your business does not have the bandwidth to handle all your inbound and outbound calls adequately, you may want to consider outsourcing. Read on to learn how a BPO call centre can step in

Best practices
15 min read

Customer experience: strategies, importance and examples

Customers have come to expect more out of companies, but who can blame them? We have…

Best practices
19 min read

Good customer service: 10 ways to deliver great customer service

What is good customer service? Be nice. Be quick. Be thorough. Your customers will thank you. And so will sales, marketing and the rest of your company.

Best practices
10 min read

12 positioning statement examples and how to write your own (free template)

Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.

Best practices
11 min read

30 customer success interview questions you should ask every candidate

To build the team of your dreams, ask these customer success interview questions.

Best practices
5 min read

Inbound vs outbound call centres: What is the difference?

Learn what makes an inbound call centre different from an outbound call centre and how they can benefit your business.

Best practices
10 min read

6 tips for improving your business's customer focus

Improving your customer focus starts by deepening your understanding of what customer focus means and building an effective customer focus strategy

Best practices
13 min read

11 best customer loyalty programs (+ how they work)

Loyalty programs, if executed well and with the customer at the centre, can help you retain your existing customers and build brand loyalty.

Best practices
8 min read

What Is the CRM process? 5 steps & key components

The CRM tool itself is what provides the data and functionality required by your team to execute this strategy and ultimately turn leads into customers.

Best practices
21 min read

10 effective sales pitch presentation examples, templates, and tips

With these helpful examples, you can craft an engaging sales pitch to pack your pipeline with high-quality leads.

Best practices
8 min read

What is a customer success manager? Responsibilities + Job description

Does your company have a customer success manager? If not, you are missing out. Here is how this role can help your organisation.

White Paper
8 min read

Top tips for building a thriving Help Centre

Learn how to build an engaging and thriving Help Centre. Increase customer satisfaction, reduce costs and grow your business community by improving your Help Centre with these steps

Best practices
5 min read

5 ways a customer interaction can improve your business

“No plan survives first contact with the enemy.” Similarly, few businesses can survive the first contact…