Best practices

Best practices

Profit margin calculator

Equip your business with the tools you need to boost your income with our interactive profit margin calculator and guide.

Best practices
9 min read

40 best contact us page examples to inspire you

Your contact us page can leave a lasting impression on existing and potential customers. Do away with generic templates and create a page that stands out in all the right ways.

Best practices
17 min read

34 customer service email templates + best practices

Use these customer service email templates to provide faster and more consistent responses to customers.

Best practices
14 min read

AI in customer service: All you need to know

Leverage AI in customer service to increase efficiency, reduce operational costs and provide fast and personalised support at scale.

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you’ll hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell and more. Relate is where service leaders connect, learn and discover new resolutions.

Guides and ebooks
1 min read

The playbook for controlling costs with AI

Boost your productivity. Future-proof experiences. All without compromise. Find out how AI is the best investment and a critical strategy for controlling costs.

Guides and ebooks

Consumers expect AI to radically transform service

In this Zendesk white paper, consumers share their thoughts about how AI will transform customer service and why they think businesses aren't doing enough to embrace the technology.

Best practices
3 min read

CX Trends 2023: Immersive CX marks the dawn of a new era in service

Despite economic turbulence and rising customer expectations, companies remain optimistic about the future. That hope is grounded in plans to invest in immersive CX, which is being driven by five distinct trends.

Best practices
10 min read

A 2026 guide to live chat support

Learn best practices for live chat support, how it can help you provide better customer experience, and why it's a valuable customer service tool

Best practices
13 min read

8 great FAQ page examples and how to create your own

An FAQ page should be part of your team’s investment in customer self-service. Get inspired to create your own with these FAQ page examples from well-known brands.

Best practices
19 min read

How to create a sales strategy that works in 2022 (tips and examples)

Want to create an effective sales strategy? Start here with our five-step approach.

Best practices
19 min read

Customer onboarding: steps, examples & best practices 2026

Customer onboarding is the process of teaching new customers the value of your product or service. Here's how to build an onboarding program that sets clients up for success.

Best practices
8 min read

How to embrace new behaviors in 2026

2020 brought on a seismic shift in consumer trends, but many industries are adapting.

Best practices
6 min read

How online retailers are transforming the customer experience with conversational commerce

For e-commerce businesses, conversational messaging provides unparalleled opportunities to improve the customer experience—and sell more goods and services in the process

Best practices
11 min read

What is customer retention? 11 examples and strategies to retain customers

Businesses work hard to attract customers through a mix of marketing, social media and brand strategies.…

Best practices
8 min read

Feedback form examples, templates and how to write your own

Use these feedback form tips to help you hear more from your customers and improve your CX.

Best practices
12 min read

What is customer satisfaction? (And how to achieve it)

Learn the secrets to achieving, measuring and improving customer satisfaction to drive your business.

Best practices
7 min read

What is a BPO call centre and what does it do?

If your business does not have the bandwidth to handle all your inbound and outbound calls adequately, you may want to consider outsourcing. Read on to learn how a BPO call centre can step in

Best practices
15 min read

Customer experience: strategies, importance and examples

Customers have come to expect more out of companies, but who can blame them? We have…

Best practices
19 min read

Good customer service: 10 ways to deliver great customer service

What is good customer service? Be nice. Be quick. Be thorough. Your customers will thank you. And so will sales, marketing and the rest of your company.