Depending on the size of your support operations, it might seem easier to stick with a single communication channel and to focus on providing really great support there. That’s all well and good, except that in research in the Zendesk Customer Experience Trends Report 2022, which features data from 97,500 Zendesk customers, high performing teams are twice as likely to take an omnichannel approach to customer support.
Customers want companies to meet them where they are and expect easy, fast, and personalized support experiences regardless of channel. Nearly 75 percent of customers already expect conversational experiences when interacting with brands, and now companies are getting the message. It is no longer enough to view tickets as a series of one-off transactions. Every customer interaction – on any channel – is part of a larger, ongoing conversation.
We know it can be complicated to be everywhere at once. But we also know that providing omnichannel support shouldn’t create more problems for your customers or your agents. That’s why this guide exists. Use it to help determine how your company can have natural conversations with your customers, wherever they are, without exposing them to what’s going on behind the scenes by taking these factors into consideration:
- Creating effortless conversational experiences, allowing customers to pick up where they left off
- Customer context to arm agents with the full story on each customer so they can provide the personalized experiences customers expect
- Collaboration, when it comes to equipping your team with tools that enable them to work cross-functionally and provide responsive support
- Customization of your agent workspace to increase productivity and empower them to treat customers like humans, not tickets
This guide also provides an introduction to the Zendesk Support Suite and what you can accomplish with our full-service experience. Our goal is to help you meet your customers wherever they are and continue the conversation.
Download the guide to learn more about providing seamless conversational service with Zendesk.