Purple streamlines CX and empowers agents with Zendesk

Purple Innovation, a leader in comfort-focused sleep products, is redefining how it delivers customer care by embracing a full suite of Zendesk solutions. From messaging to its help center, Purple is building a modern, efficient support system that empowers both agents and customers. In this video, Jane Griener, Director of Operations for Customer Care at Purple, shares how Zendesk has helped eliminate repetitive tasks, boost agent efficiency, and provide more personalized service at scale. With automation, triggers, and AI on the horizon, Purple is creating a streamlined experience for its teams and meeting customers exactly where they are.