Webster defines self-service as “the serving of oneself (as in a restaurant or gas station) with goods or services to be paid for at a cashier’s desk or by using a coin-operated mechanism or a credit or debit card.” Boring. When did self-service become so boring? In our experience, self-service is anything but.
Studies show us that more and more customers prefer self-service over contacting a support agent. In fact, 91% of those we surveyed said they would use a knowledge base if it met their needs. But how would that number increase if your Help Center not only their answered their question, but also tickled their creative fancy? That’s the question we set out to discover.
We tried to do the math, but honestly we failed. There are just too many creative points of interest to look at with customizable Help Centers. With over a million ways to mix and match, from changing the colors and fonts to using one of our themes, mixed with your own photography or illustrations, the options are endless. So, we decided to zero in on the best ways to use: photography.
Photography can be used in a variety of ways when you develop your own Help Center. It can help you display products, showcase an emotion, and even introduce your customer service agents. We searched far and wide for great examples of how to use photography on a self-service portal. However, there are too many awesome examples, so we need your help picking the best one!
This week, we shared on our Instagram page ten of our favorite uses of photography on a Help Center. Help us pick the best use of photography by double tapping, in other words, liking your favorite on Instagram.
Did we miss one? Don’t see an example of your favorite Help Center? Let us know by tweeting us @Zendesk using the hashtag #BestHelpCenters or by leaving a comment on this post. On March 31st, we’ll share the winning results!