Guide

The ultimate guide to sales email automation

Published June 30, 2020
Last modified July 6, 2020

Recent data from a Dimensional Research study showed that 46% of consumers prefer to communicate digitally, and 78% expect prompt follow-up from sales reps. To beat the competition, your reps need to communicate the way your leads expect when they expect it. How? With consistent sales outreach and timely follow-up emails. The truth is, this is nearly impossible to do without automation.

Manually crafting personalized emails for every lead in your pipeline is both time-consuming and tedious. Your sales email automation tool can help you scale this process without sacrificing quality or personalization. All it takes is a solid understanding of sales email automation best practices and a strategy for implementing those best practices. With this ebook, you’ll learn how to use an email automation tool to build a sales outreach process that saves time, keeps your messaging consistent, and connects you with leads the moment they’re ready to buy.

We'll cover how to:

  1. Find and connect with high-value contacts

  2. Set up cadences for automation follow-up emails

  3. Craft engaging and personalized messaging at scale