Customer support
When you focus on customer service and the customer experience, you can boost the health of your business. Happier customers mean a better bottom line.
Latest stories
White Paper
2 min read
2021 Gartner Magic Quadrant for the CRM Customer Engagement Center
Get your complimentary copy of the 2021 Gartner Magic Quadrant to learn why Zendesk is recognised as a Leader.
Best practices
11 min read
30 customer success interview questions you should ask every candidate
To build the team of your dreams, ask these customer success interview questions.
Best practices
5 min read
Inbound vs. outbound call centres: What is the difference?
Learn what makes an inbound call centre and outbound call centre different and how they can benefit your business
Best practices
10 min read
6 tips for improving your business's customer focus
Improving your customer focus starts by deepening your understanding of what customer focus means and building an effective customer focus strategy
Best practices
13 min read
11 of the best customer loyalty programs (+ how they work)
Loyalty programs, if executed well and with the customer at the center, can help you retain your existing customers and build brand loyalty
Best practices
8 min read
What is the CRM process? 5 key steps
The CRM tool itself is what provides the data and functionalities your team needs to execute this strategy—and ultimately turn leads into customers
Best practices
8 min read
What is a customer success manager? responsibilities + job description
Does your company have a customer success manager? If not, you are missing out. Here is how this role can help your organisation.
White Paper
8 min read
Top tips for building a flourishing help centre
Learn how to build an engaging and flourishing help centre. Increase customer satisfaction, reduce costs and grow your business community by improving your help centre with these steps
Best practices
5 min read
5 ways a customer interaction can improve your business
“No plan survives first contact with the enemy.” Similarly, few businesses can survive the first contact…
Best practices
5 min read
10 customer experience KPIs for 2021 and beyond
It can be easy to feel overwhelmed by the number of customer experience KPIs. Learn how to identify the ones most important to your company.
Best practices
10 min read
Understanding the difference between WhatsApp and WhatsApp Business
WhatsApp is the most popular chat app in the world and the top messaging app used by companies. Here's your complete guide to WhatsApp Business.
Best practices
10 min read
Why customer service training matters: a guide to better service
Customer service training is the training customer service agents learn to improve performance and increase customer satisfaction.
Best practices
14 min read
Customer support: Definition, skills, importance, and tips
Customer support teams help customers who are having trouble with a product or service. Troubleshooting is just one part of the job.
Guides and ebooks
6 min read
18 essential customer service metrics to measure in 2021
From customer satisfaction to resolution time, these are the key customer service metrics that measure performance and drive revenue.
Best practices
15 min read
The business impact of customer service on customer lifetime value
Irritating issues affect customers daily. In every industry, a customer will inevitably contact customer service to…
Best practices
6 min read
10 help desk metrics for service desks and internal help desks
It can be hard to identify the help desk metrics or service desk metrics that really matter for your organization, but these 10 are a good place to start.
Best practices
11 min read
Millennials vs. Gen Z: How their customer service expectations compare
Millennials and Zoomers will soon become the two largest consumer groups in the country. Companies hoping to earn their brand loyalty should study their differing customer experience expectations and preferences.
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