RETAIL IN REAL TIME
What’s in store for the future of commerce
Until recently, commerce was always connected to a time or place. Now, shopping happens
everywhere, with no restrictions on location, device, or business hours. Stores pop-up in
temporary spaces, purchases are made in-app, and social media fills in the blanks.
For retailers, there’s more to focus on than just service with a smile. What matters is reducing
friction, increasing convenience, and improving the customer experience. And that customer
experience has to be consistent across all brand touchpoints.