Your reputation for providing the best customer service matters. In fact, as our latest infographic illustrates, the importance of following customer service best practices is two-fold: you need it to maintain your existing customer base and you need it so your base will promote you to potential customers.
Your customers are talking about you on a variety of channels, such as social media, blogs and review sites. And your potential customers are listening: only 1% of respondents said that a company's customer service reputation is not important when they consider whether or not to do business with them.
One of the most important factors in providing the best customer support is being able to respond to customers through a variety of channels. Many respondents (43%) listed the web as their preferred method of contacting customer support, but it's important to acknowledge that there are at least 5 other methods outside of the traditional 'in store' method that need to be accounted for.