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Escalation management: Best practices + how to manage it

Escalation management can help organizations solve customer issues quickly and efficiently. Learn how you can bring it to your organization.

Customer engagement
Mozhdeh Rastegar-Panah

Mozhdeh Rastegar-Panah

Senior Director, Product Marketing

Last updated January 13, 2026

Escalation management: Best practices + how to manage it
PURE Insurance
PURE Insurance
PURE Insurance

How PURE Insurance scales internal support to 16+ teams with Zendesk

“Zendesk has been a game changer for our internal support. We went from chaotic email inboxes to a streamlined system that our employees love.”

Ryan Easton

AVP and Head of Technical Support

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Mozhdeh Rastegar-Panah

Mozhdeh Rastegar-Panah

Senior Director, Product Marketing

Mozhdeh Rastegar-Panah is a seasoned customer experience leader and the Senior Director of Product Marketing at Zendesk. With over 12 years at the forefront of customer service innovation, Mozhdeh specializes in translating complex AI and CX technologies into impactful, scalable solutions for global businesses. Her work focuses on elevating customer support through messaging, automation, and omnichannel strategies. She brings a unique blend of strategic vision and hands-on expertise to the future of customer service.

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