Zendesk Insights: Advanced Analytics & Reporting

How to prioritize your CX budget

According to the CX Trends report, companies plan to invest more in customer experience across the organization. Knowing this, what should companies do next — and how?

7 customer service trends to follow in 2021

Companies have put customer service at the top of their priority lists for 2021, and with…

• Customer expectations
• Customer satisfaction

A complete guide to personalization in 2021

Customers often want personalized experiences but hesitate to share too many details. Here’s how to navigate conflicting interests and deliver personalization.

• Customer retention
• Customer satisfaction

How to leverage data and personalization throughout the customer lifecycle

Data is key to delivering a superior customer experience. Here’s how to use the right data to provide personalization and enhance the customer journey, from sales to support.

• Client loyalty
• Customer satisfaction