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Zendesk Launches in Brazil with 1,000 Customers

August 27, 2013

Company Establishes Sao Paulo Office and Appoints First Country Manager to Address Growing Demand for Better Customer Service

SAO PAULO, BRAZIL – August 27, 2013 – Zendesk today launched its first Latin American office in Sao Paulo as it crossed 1,000 companies in Brazil using its cloud-based software for better customer service. Worldwide, more than 30,000 companies use Zendesk to provide support to more than 200 million people. Zendesk is establishing a presence in Brazil after almost tripling its number of customers there over the past 12 months.

Zendesk also appointed its first country manager for Brazil, João Luis Olivério, a former entrepreneur at Rocket Internet, where he led the incubator’s customer loyalty program for its portfolio of Brazilian e-commerce companies. He previously co-founded Brazil’s first group-buying website, WeGo!, in 2010. In this new role, Olivério will lead Zendesk’s sales, operations and growth in Brazil.

“Brazil is at the heart of technology and business in Latin America,” said Mikkel Svane, founder and CEO of Zendesk, during a visit this week to the new office located on Avenida Paulista in Sao Paulo’s business center. “We are honored to make it our home in the region and to build a local team starting with our new country manager.”

The new Sao Paulo office is one of nine Zendesk locations in eight countries. In addition to its headquarters in San Francisco, Zendesk has other offices in Copenhagen; London; Berlin; Dublin; Tokyo; Melbourne; and Madison, Wis.

“Customer service is only growing in importance in Brazil as companies work to build stronger relationships with their customers,” Olivério said. “Zendesk was built on the idea that any company, anywhere in the world should be able to deliver exceptional customer support.”

Svane founded Zendesk with Alexander Aghassipour and Morten Primdahl in Denmark in 2007 after the three became frustrated with the cost and complexity of traditional customer service software. They thought they could build something better and started Zendesk to bring beautifully simple software to any company that wanted to improve customer service. They took advantage of web technologies to make the buying process seamless and the tool itself a pleasure to use.

Zendesk first started attracting customers in Brazil in 2009 and has continued to grow there organically. NetMovies was its first Brazilian customer. Now it has more than 1,000 customers in Brazil including Buscapé, Cacau Show, Bio Ritmo Academia and Elo7.

“Keeping our customers happy is a priority for us,” said Guilherme Dalseno, IT director at Cacau Show, a leading chocolate maker in Brazil. “Zendesk helps us quickly address customers’ support requests and better understand their needs.  As importantly, Zendesk is simple to set up and actually a pleasure for our customer service team to use.”

About Zendesk

Zendesk builds cloud software for better customer service, bringing companies and their customers closer together. With Zendesk, companies engage directly and openly with customers, building more meaningful customer relationships that last a lifetime. More than 30,000 companies, such as Disney, Buscapé and Cacau Show, use Zendesk to provide service to more than 200 million people worldwide. Founded in 2007 and based in San Francisco, Zendesk has offices in eight countries and funding from Charles River Ventures, Benchmark Capital, Matrix Partners, Redpoint Ventures, Index Ventures, GGV Capital, and Goldman Sachs. Learn more at

 This is a translation of a press release originally issued in Portuguese. 

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The press releases contained in this archive section are provided for historical purposes only. The information contained in each press release is accurate only as of the date each press release was originally issued. Zendesk, Inc. disavows any obligation to update the information contained in such press releases after the date of their issuance.

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