For media, analyst, and speaking inquiries, please contact firstname.lastname@example.org
Zendesk Powers New Customer Engagement Opportunities in Google Play
September 25, 2020
SAN FRANCISCO, CA – May 18, 2016 – Today at Google I/O, Zendesk, Inc. (NYSE: ZEN) announced an integration with Google Play that will allow businesses to turn app reviews into proactive customer conversations. Companies now have the opportunity to respond directly from Zendesk every time a customer submits a review on Google Play, helping to build relationships where customers are sharing their experiences. Google Play is the largest app store with more than a million apps.
“The lines between customer service and marketing continue to blur, and ultimately, customers make the decisions about which channel they want to use for support,” said Billy Robins, director of business development at Zendesk. “With our Google Play integration, we are helping businesses be proactive when it comes to interacting with their customers. Responding directly to app reviews is the perfect opportunity to let people know that someone is listening.”
Game developers Halfbrick, investment platform Robinhood, and project management software company Wrike are already using Zendesk’s integration in Google Play. When someone writes a review in Google Play, a ticket will be automatically created in Zendesk. Agents can then respond directly to the ticket, and the response will post back to Google Play.
“App reviews are one of the leading forums for customer feedback, and it’s important that we’re listening to this critical channel, said Joe Binney, VP of engineering at Robinhood. “With Zendesk’s Google Play integration, app reviews now become conversations and opportunities to engage with our customers.”
“Over the years we’ve seen Google Play morph into a huge customer service channel,” said Shainiel Deo, CEO at Halfbrick. “With the Zendesk integration, we can now respond to our reviewers’ feedback easily in Google Play.”
“When it comes to customer service, we don’t decide the channels — our customers do,” said Nic Bryson, director of customer support at Wrike. “We recognize that reviews on Google Play are one of the important ways our customers interact with us, and it’s our goal to meet our customers wherever they are.”
This integration, currently limited to apps and games (https://play.google.com/store/apps), with Google Play is available to all Zendesk customers immediately.
Zendesk provides a customer service platform designed to bring organizations and their customers closer together. With more than 75,000 paid customer accounts, Zendesk’s products are used by organizations in 150 countries and territories to provide support in more than 40 languages. Founded in 2007 and headquartered in San Francisco, Zendesk has operations in the United States, Europe, Asia, Australia and South America.Return to newsroom
The press releases contained in this archive section are provided for historical purposes only. The information contained in each press release is accurate only as of the date each press release was originally issued. Zendesk, Inc. disavows any obligation to update the information contained in such press releases after the date of their issuance.
Zendesk CTO on how businesses can use AI to differentiate customer service
Zendesk recently participated in The Economist Impact panel, which brought technology industry leaders and analysts together…
The power of AI in CX takes center stage at Zendesk Showcase
The excitement from Zendesk Relate 2023 continues as we bring a more intimate group together in…
Customer Spotlight: Building trust in the age of AI
The Zendesk customer-first approach helps us foster meaningful conversations with our customers, prioritizing their needs and…