CRM

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Sales CRM

When most people refer to CRM (customer-relationship management) they’re referring to software or a tool that enables them to manage and improve their relationships with prospects and customers.

Sales pipeline CRM

How CRM helps customer retention

Despite the fact that 82% of businesses agree that keeping customers is cheaper than finding new ones, only 18% focus on retention, while 44% put acquisition as their main priority. Yet overcoming the retention challenges they face can earn businesses significant returns on their efforts and customer relationship management (CRM) software can help. Find out how in this article.

Customer retention CRM

Why CRM is important for small businesses

With its huge range of features, data storage capabilities and analytical tools, CRMs can be a powerful addition to a business’s infrastructure. However, the high monthly cost of some softwares can make some small business owners wary of investing in this technology. This article will explain why small businesses should consider CRMs.

CRM