Okay, so customer service ROI isnt exactly the most scintillating topic. Unless
Your life is on the line
Quantify the ROI of Zendesk? That would be the same as the ROI for oxygen. Our customer service team, and our business, cant live without it.
Your results are dramatic and immediate
70 percent of tickets dropped almost overnight.
It involves disaster recovery
After Hurricane Sandy hit the East Coast, we had a lot of agents who couldnt get to the office. We got through it because they could use Zendesk from home.
These are just some of the real stories behind the numbers in a new study: True Stories of Customer Service ROI: The Real-World Benefits of Zendesk.
These stories may sound like a marketers dream, but I assure you, we werent involved in crafting them. In fact, they were collected by an independent market research companyDimensional Researchthat interviewed our customers about the actual value they receive from Zendesk. In order to encourage honest and unfiltered feedback, participants were assured anonymity.
This whole thing started as part of a project to develop the worlds best ROI calculator for customer service software buyers. But in addition to gathering all the data needed to produce our awesome calculator, Dimensional Research uncovered such amazing stories from our customers, we thought they were worthy of their very own report.
We think the result is as page-turning as any summer beach read, but maybe were just nerdy that way.