Debunking the myths of omnichannel customer experience - Americas
Is Omnichannel like a [insert mythical creature here]?
What we mean is, Omnichannel has become an industry buzzword. But is it just some abstract myth, or does it genuinely have a tangible impact on our business practices?
In this 30 minute webinar, our product gurus sit down with Sam Goff of Magnolia (the online interiors marketplace by Chip and Joanna Gaines) to separate these myths from facts:
● Omnichannel is just a buzzword
● Different channels should be kept separate
● More channels = more problems
● There is no way to measure the benefits
● Omnichannel transformation is complex
Sam Goff serves as Guest Services Manager at Magnolia, where he ensures his team and guests feel right at home. From 2015 to today, Sam has watched Magnolia experience rapid growth in popularity, employees and, you guessed it, tickets!
Mark Bloom, Director of Omnichannel Product Marketing for Zendesk, drives Omnichannel messaging, positioning and GTM activities, in addition to presenting at trade shows and symposiums.
Dave Dyson is a Senior Customer Service Evangelist at Zendesk's headquarters in San Francisco.