Step into the light: Transform your customer experience with an open CRM platform
Delivering on modern customer expectations is hard. Today’s customers are using more apps and channels than ever before to engage with your business, creating a never-ending stream of customer data. But when it comes to the customer experience, many companies using traditional CRM platforms are left in the dark without a complete picture of their customers.
Join Kate Leggett, VP & Principal Analyst at Forrester Research, and Luke Behnke, VP of Product at Zendesk, to learn how an open, modern CRM platform like Zendesk Sunshine makes it easy to connect all your customer data and deliver more personalized customer experiences.
Luke Behnke is VP of Product at Zendesk, managing Zendesk’s platform product teams. Luke has played a key role in leading Zendesk’s transition towards an enterprise-focused, omnichannel customer relationship platform. With 10 years of software product management experience, Luke is an expert in high growth technology. Kate Leggett is VP, Principal Analyst at Forrester, serving Application Development & Delivery Professionals. She is a leading expert on customer relationship management (CRM) and customer service strategies, maturity, benchmarking, governance, and ROI. She has been published in The Wall Street Journal, Forbes magazine, and industry publications such as CRM Magazine, KM World, and Destination CRM.