Customer segmentation analytics
The skinny on customer segmentation analytics
Unless you know how to use data to improve your business, it’s meaningless. With Zendesk Explore, we spend a lot of time thinking about customer segmentation analytics and ways to relate your customer interaction data back to your organization’s bottom line. Here's a tip (and four more) to help you start using your customer data to change your company for the better.
Analytics, not anecdotes
- When a key metric, like customer satisfaction, starts to lag, it’s obvious you need to change something. But what? Slicing key metrics by customer segment allows you to pinpoint the source of the problem and make targeted improvements for those customers. Much easier than trying to raise the metric across the entire customer base!
- You can segment customers based on which products they own, their geography, or the history of their interactions—as long as the segment is defined by some important trait that could make customers behave differently from the baseline.
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Get more insight
If you really want to put your customer data to work, a little segmentation goes a long way. Check out our playbook on Customizing Zendesk Explore to read more about techniques to add context to your customer data.Make every customer interaction count
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There’s a lot more where this came from. Keep exploring the world of customer service and customer segmentation analytics.