Getting back to business

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Optimise your CX strategy following the initial wave of crisis response

As we emerge from the initial wave of COVID-19 and continue to navigate the evolving impact of the pandemic, how can companies in Asia Pacific look ahead and plan for the future? What are some of the medium- to long-term CX priorities that companies should focus on?

Learn more from Forrester and Zendesk experts as they share what companies across Asia Pacific are doing to optimise their customer support strategy, including

  • Practical tips on how companies could do more with less to optimise their CX operations and also enhance their bottom line, as we expect a poorer economic outlook
  • Considerations and changes companies can make now to future-proof their businesses and build positive, long-term relationships with customers


Steph Owen

Senior Director, Customer Success, APAC, Zendesk

Amit Bhatia

Senior Analyst, Forrester

Malcolm Koh

Customer Experience Strategist, Zendesk

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