How to Deliver Best-in-Class Customer Self-Service – Asia Pacific
As AI and machine-learning augments self-service to new heights, join Zendesk’s Jason Maynard and Kate Leggett – featured guest from Forrester – on a discussion around the convergence of agents and automation – and how their roles will evolve beyond ticket handling.
Learn from Zendesk how Answer Bot and advanced features in Guide Enterprise free up your agents from handling basic tickets at scale, so they can focus on increasing customer loyalty with the tougher questions and expanding your knowledge base.
9 in 10 Guide users have established more advanced knowledge management (KM) practices and seen ticket volume and support costs slashed by 50% or more!
In this 60 minute webinar, you will:
● Learn about the rise of the knowledge worker from Kate Leggett, VP and Principal Analyst at Forrester; and gain actionable tips to take KM to the next level
● Hear from Jason Maynard, VP and General Manager, on how Guide Enterprise will get your entire team involved in creating and improving content and enhance your self-service offering
Kate Leggett is VP, Principal Analyst at Forrester, serving Application Development & Delivery Professionals. She is a leading expert on customer relationship management (CRM) and customer service strategies, maturity, benchmarking, governance, and ROI. She has been published in The Wall Street Journal, Forbes magazine, and industry publications such as CRM Magazine, KM World, and Destination CRM.
Jason Maynard is the VP, GM of Guide and Data Products at Zendesk. He heads up a team that builds products designed to drive better customer experiences through self service and automation.
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