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Informativa sui cookie

Previous Version, No Longer in Effect as of December 2, 2019

Effective as of January 25, 2019, Zendesk, Inc., (“Zendesk”) and its subsidiaries, (collectively, the “Zendesk Group” or “we” or “us” or “our”) have updated our Cookie Policy. For a prior version of our Cookie Policy, click here.

1. Introduzione

This Cookie Policy (“Policy”) explains that we believe in being open and clear about how we use your information. In the spirit of transparency, this Policy provides detailed information about how and when we use cookies on our Websites. For the purposes of this Policy, the term, “Websites”, shall refer collectively to as well as the other websites that the Zendesk Group operates and that link to this Policy.

2.Zendesk usa i cookie?

Sì.Il Gruppo Zendesk e i nostri partner commerciali, le consociate, e i fornitori di strumenti di analisi o servizi usano i cookie ed altre tecnologie per assicurare che chiunque usi i siti abbia la miglior esperienza possibile.

3.Cos’è un cookie?

A cookie is a small text file that is placed on your hard drive by a web page server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. Some of the cookies will only be used if you use certain features or select certain preferences, and some cookies will always be used. You can find out more about each cookie by viewing our current cookie list below. We update this list quarterly, so there may be additional cookies that are not yet listed. Web beacons, tags and scripts may be used in the Websites or in emails to help us to deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon. We may receive reports based on the use of these technologies by our service/analytics providers on an individual and aggregated basis.

4.Perché Zendesk usa i cookie?

When you visit our Websites, we may place a number of cookies in your browser. These are know as First Party Cookies and are required to enable to hold session information as you navigate from page to page within the website. For example, we use cookies on our Websites to understand visitor and user preferences, improve their experience, and track and analyze usage, navigational and other statistical information. You can control the use of cookies at the individual browser level. If you elect not to activate the cookie or to later disable cookies, you may still visit our Websites, but your ability to use some features or areas of the Websites may be limited.

5.Come disabilitare i cookie

Si può generalmente attivare o disattivare in seguito l’uso dei cookie attraverso una funzionalità integrata nel vostro browser web.Per avere maggiori informazioni su come controllare le impostazioni dei cookie attraverso il vostro browser:

Fare clic qui per avere maggiori informazioni sulle impostazioni di “Navigazione privata” e per gestire le impostazioni sui cookie in Firefox;

Fare clic qui per avere maggiori informazioni sulle impostazioni di “incognito” e gestire le impostazioni sui cookie in Chrome;

a href=””>Click here to learn more about “InPrivate” and managing cookie settings in Internet Explorer; or

Fare clic qui per avere maggiori informazioni sulle impostazioni di “Navigazione privata” e gestire le impostazioni sui cookie in Safari.

Per avere maggiori informazioni sui Cookie, o su come controllarli, disabilitarli o cancellarli, visitare per una guida dettagliata. In aggiunta, alcune reti pubblicitarie di terze parti, incluso Google, permettono all’utente di rifiutare o di personalizzare le preferenze associate con la vostra navigazione internet.Per maggiori informazioni su questa funzione di Google, fare clic qui.

Molte giurisdizioni richiedono o raccomandano che gli operatori dei siti web informino gli utenti/visitatori della natura dei cookie che utilizzano e, in alcune circostanze, che ottengano il consenso dei loro utenti al posizionamento di certi cookie.

I siti web includono funzioni di social media di terze parti, come il tasto Mi Piace di Facebook, e widget di terze parti, come il tasto “Condividi” o mini programmi interattivi attivi sui siti web.Queste funzioni potrebbero acquisire il vostro indirizzo IP, la pagina che state visitando sui siti web, e impostare un cookie per abilitare il corretto funzionamento della funzione.La vostra interazione con queste funzioni è governata dall’informativa sulla privacy della società terza parte che le fornisce.

Potremmo usare ognuna di queste categorie di cookie nei siti, così come descritte qui di seguito.

Each cookie falls within one of the four following categories:


1. Essential Cookies

Essential cookies (First Party Cookies) are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the Website. For example, essential cookies help remember your preferences as you move around the Website.

2. Analytics Cookies

These cookies track information about visits to the Websites so that we can make improvements and report our performance. For example: analyze visitor and user behavior so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites, which site the user came from, the number of each user’s visits and how long a user stays on the Websites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.

3. Functionality or Preference Cookies

During your visit to the Websites, cookies are used to remember information you have entered or choices you make (such as your username, language or your region) on the Websites. They also store your preferences when personalizing the Websites to optimize your use of Zendesk, for example, your preferred language. These preferences are remembered, through the use of the persistent cookies, and the next time you visit the Websites you will not have to set them again.

4. Targeting or Advertising Cookies

These Third Party Cookies are placed by third party advertising platforms or networks in order to, deliver ads and track ad performance, enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioral” “tracking” or “targeted” advertising) on the Websites. They may subsequently use information about your visit to target you with advertising that you may be interested in, on the Websites and other websites. For example, these cookies remember which browsers have visited the Websites.

List of Cookies used on the Websites:

Website Name(s)Cookie NameCookie PurposeCookie DurationCategoria
All WebsitesGoogle AnalyticsThis web analytics cookie collects information about how visitors use the Websites, which website the user came from, the number of each user’s visits and how long a user stays on the Websites2 anniAnalitica
www.bimeanalytics.comGoogle AnalyticsSession Google Analytics10 minutesAnalitica
www.bimeanalytics.comHeap AnalyticsEvent tracking to monitor behavior2 anniAnalitica
www.bimeanalytics.comHeap AnalyticsSession Heap Analytics30 minAnalitica
www.bimeanalytics.comVimeoVimeo video player2 anniFunctionality/Preference
www.bimeanalytics.comGoogleGoogle Account – SSO6 monthsFunctionality/Preference
www.bimeanalytics.comCapterraMonitoraggio conversioni30 minTargeting/Advertising
www.bimeanalytics.comWebsite LanguageLanguage settings30 minFunctionality/Preference
www.bimeanalytics.compopupHideDetermines if a user has accepted or rejected the demo request popup that appears after a certain time on the websiteSessionFunctionality/Preference
www.zendesk.comGaugeHigh level behavior tracking2 anniFunctionality/Preference
www.zendesk.comDisqusVisitor authentication for commenting and user reviews2 anniEssential
www.zendesk.comTwitter AdvertisingAdvertising1.5 yearsEssential
www.zendesk.comClearbitStores information on user in order to not display so many formsSessionFunctionality/Preference
www.zendesk.comLinkedInAdvertising vendor for remarketing1 annoTargeting/Advertising
www.zendesk.comMarin SoftwareAdvertising bidding platform1 annoTargeting/Advertising
www.zendesk.comFacebookAdvertising Vendor180 giorniTargeting/Advertising
www.zendesk.comYahoo JapanAdvertising Vendor30 giorniTargeting/Advertising
www.zendesk.comNaverAdvertising Vendor6 monthsTargeting/Advertising
www.zendesk.comhomeTypeDetermines visitor type and stores which web content to display to visitorSessionFunctionality/Preference
www.zendesk.com_zendesk_shared_sessionHolds session information for sharing across Zendesk applications.SessionEssential
www.zendesk.com_zendesk_nps_sessionSessions for NPS®.SessionFunctionality/Preference
www.zendesk.com_zendesk_sessionHold session information for root access applications.SessionEssential
www.zendesk.com_help_center_sessionSessions for Guide.SessionEssential
www.zendesk.com_voice_sessionSessions for Voice.SessionFunctionality/Preference
www.zendesk.com_carson_container_sessionSessions for Carson.SessionTargeting/Advertising
www.zendesk.com_zendesk_remember_mePreference for maintaining login sessions2 settimaneEssential
www.zendesk.com_zendesk_settingsArbitrary, non-PII settings usually for preferences1 annoFunctionality/Preference
www.zendesk.com_zendesk_cookieArbitrary, non-PII settings usually for preferences20 anniFunctionality/Preference
www.zendesk.comLiveIntentCapture conversions on a cookie level to help automate campaigns and capture cookie information for visitors.30 giorniTargeting/Advertising
www.zendesk.comBidtellectCapture conversions on a cookie level to help automate campaigns and capture cookie information for visitors.30 giorniTargeting/Advertising
www.zendesk.comAdRollCapture conversions on a cookie level to help automate campaigns and capture cookie information for visitors.30 giorniTargeting/Advertising
www.zendesk.comQuantcastCapture conversions on a cookie level to help automize campaigns and capture cookie information for visitors.30 giorniTargeting/Advertising
www.zendesk.comAdobeCapture conversions on a cookie level to help automate campaigns and capture cookie information for visitors.30 giorniTargeting/Advertising
www.zendesk.comSimpli.fiCapture conversions on a cookie level to help automate campaigns and capture cookie information for visitors.30 giorniTargeting/Advertising & www.zopim.comOptimizelyTracking for A/B testing10 anniAnalitica & www.zopim.comPendoEnd-User and Agent Usage DataEvent tracking to analyze use of the Service and improve the Services. to monitor behaviour2 anniTargeting/Advertising & www.zopim.comCrazy EggAnalytics Tool that gives us heat maps and click data5 anniAnalitica & www.zopim.comEloquaMarketing automation software1 annoEssential & www.zopim.comFacebook ConnectInteraction between services2 anniEssential & www.zopim.comDoubleclickRe-targeting, optimization, reporting and attribution of online adverts2 anniTargeting/Advertising & www.zopim.comAppNexusAdvertising Vendor for prospecting2 anniTargeting/Advertising & www.zopim.comGoogle Adwords ConversionAdvertising pixel for prospecting and retargeting540 giorniTargeting/Advertising & www.zopim.comLiveRampTracking of anonymous user characteristics180 giorniTargeting/Advertising & www.zopim.comBingAdvertising vendor for search marketing2 anniTargeting/Advertising, & www.bimeanalytics.comGoogle Tag ManagerTraffic and visitor behavior measurement2 anniAnalitica MetricaAdvertising pixel to track conversions1 annoTargeting /Advertising
www.zopim.comWistiaVideo Streaming10 anniEssential
www.zopim.comGoogle Adwords ConversionAdvertising pixel to track conversions540 giorniTargeting/Advertising
www.zopim.comLiveRampTracking of anonymous user characteristics180 giorniTargeting/Advertising
www.zopim.comGoogle Dynamic RemarketingAdvertising180 giorniTargeting/Advertising
www.zopim.comFacebook BusinessUsed for creating custom audience on Facebook for advertising purpose2 anniTargeting/Advertising
www.zopim.comFacebook ImpressionAdvertising2 anniTargeting/Advertising & www.bimeanalytics.comCloudflareControl over cache of assets1 annoEssential

6.Cookie soggetti a modifiche

Il contenuto della presente politica è solo per la vostra informazione generale ed uso.Questi cookie sono soggetti a modifica senza preavviso.Voi riconoscete che queste informazioni potrebbero contenere inesattezze o errori e sono soggette a modifiche; escludiamo espressamente qualsiasi responsabilità per tali inesattezze o errori nella massima misura consentita dalla legge.

7.Cookie usati nei nostri servizi

Oltre ad usare i cookie sui nostri siti web come sopra descritto, usiamo i cookie ed altre tecnologie di tracciamento anche in connessione al vostro accesso ed uso dei prodotti e dei servizi che commercializziamo per abbonamento sui nostri siti web (i nostri “servizi”).Come e perché usiamo Cookie ed altre tecnologie di tracciamento nei nostri Servizi è ulteriormente spiegato nel nostro Contratto Quadro di Abbonamento, che si può trovare qui.

8.Aggiornamento della politica

In caso di modifiche sostanziali alla presente politica, sarete avvisati tramite pubblicazione di una comunicazione che apparirà sui nostri siti prima che le modifiche entrino in vigore.Vi invitiamo a rivedere periodicamente questa pagina per le ultime informazioni sulla politica.Il vostro uso continuato dei siti web costituisce la vostra accettazione ad essere vincolati da tali modifiche alla politica.L’unico rimedio, se non accettate i termini di questa politica, è interrompere l’uso e l’accesso ai siti web.

9.Controlli della versione inglese

Le traduzioni in lingue diverse dall’inglese di questa politica sono fornite solo per comodità.In caso di qualsiasi ambiguità o conflitto tra le traduzioni, fa fede la versione inglese.

NET PROMOTER e NPS sono marchi registrati USA, mentre NET PROMOTER SCORE e NET PROMOTER SYSTEM sono marchi di servizio di Bain & Company, Inc., Satmetrix Systems, Inc. e Fred Reichheld.

Ultimo aggiornamento 21 novembre 2018