Because newsletters can be fun

Create Private Internal Knowledge Bases

October 22, 2010

We received this question recently during one of our regular webinars: Can we create private forums in order to create an internal knowledge base? The answer is yes. For each of your Zendesk forums, you can set a few different levels of access. Make them entirely public Allow only your logged in customers and agents […]

Indie Rockers Use Kickstarter’s Customer Rewards Model to Fund Second Album

October 21, 2010

Have you ever tried to send Madonna a fan letter? Or pinged Justin Timberlake to buy a band t-shirt? Did you expect an actual response? Probably not. Mainstream artists are swaddled in layers of PR reps, managers, handlers, and promoters dedicated to creating a buffer between fans and celebrities. The independent music scene tells a […]

Is Personal Advertising an Oxymoron?

October 21, 2010

Doc Searls on personalization in advertising: The first problem is that personal advertising is kind of an oxymoron. Advertising has always been something you do for populations, not individuals, even if ads show up in searches by individuals, and advertisers are looking for individual responses. From the individual’s side, advertising shouldn’t be any more personal […]

The Upside of Downtime? Zendesk’s Lessons Learned on Datacenter Migrations

October 21, 2010

A couple of weeks ago, Foursquare had a major outage. We felt their pain; site outages of any sort are hugely frustrating for both engineers and customers. Foursquare isn’t alone; there are plenty of other famous and infamous stories of services that have suffered from operational issues. Back in 1999 Ebay suffered from day long […]

Real Live Customer Support Gal on NBC’s ‘Outsourced’: Ep. 3 & 4

October 21, 2010

I wish I had better things to say about Outsourced. It’s just a bit of a chore now, isn’t it? If it’s not the appallingly stupid novelties they’re selling, it’s the equally appalling “Americans” they are selling to. Seriously people, “bitch pills”? And the “World’s Best Mom” t-shirt the customer is hoping to wear to […]

Is it an Ad Jingle or a Hit Single? Or Both?

October 20, 2010

After years of licensing hit songs from major baby boomer-era musical acts, companies are today trying to engage with their customers in a fresh way. By finding up-and-coming artists to create original music for their campaigns, advertisers are creating fresh images for a number of brands and their customers. Call them jingles or call them […]

Hotels to consumers: please tweet your request to #concierge

October 19, 2010

Mashable features writer Sarah Kessler looks at how social media might impact the hotel industry. Even though hotels serve customers mostly in an offline way, they are looking at ways to augment that offline experience using online services like Twitter and Facebook. This month, UK hotel chain Premier Inn launched a trial of a Twitter […]

10 Questions for HubSpot CEO Brian Halligan

October 19, 2010

Brian Halligan is the CEO and founder of HubSpot.com, a company that helps other companies develop its inbound-marketing, which, essentially, means having clients find you, rather than the traditional, opposite route. By its very nature, HubSpot has to stay ahead of the curve. We spoke with Halligan regarding building customer relations and loyalty in today’s […]

Feedback Tab Adds Customer Self-Service Options

October 19, 2010

One of our most popular features, the Feedback Tab (formerly Zendesk dropbox), can be installed on your website in order to gather user feedback easily and quickly. And we’re exited to announce that it has just received a makeover! This new advanced customer service functionality for the Feedback Tab can now enable your customers to […]

The Flintstones Hawking Cigarettes

October 18, 2010

This is interesting to think about in relation to all the fuss over Joe Camel a couple years ago. Is it that cigarettes weren’t seen as a health risk back when this commercial was made? Or we have different standards for what marketers are allowed to do?

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