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Article
12 min read

How to create effective sales collateral (examples + tips)

Here’s how to create eye-catching sales collateral and when to use it for maximum effect on your sales pipeline.

Article
12 min read

Suggestive selling definition and techniques (2023 sales guide)

Suggestive selling is a sales tactic where reps recommend additional products or services that will be helpful to prospects. Here’s how to do it successfully.

Article
8 min read

Welcome to the CX community: A 5-step guide for new members

Tymeshift's head of community lays out a map of Slack groups, Twitter channels, blogs, and everything else you want to join from the get-go.

Article
10 min read

Value selling framework & methodology for 2023

Value selling puts the needs of the customer first. Try this sales technique to increase your chances of success.

White Paper
1 min read

3 ways to deepen trust and build relationships through personalization

Learn how to get personal with comprehensive customer information and build trust across any and every channel.

Article
5 min read

That’s a wrap: A look back at Zendesk Relate 2022

We loved seeing you at Zendesk Relate 2022. Here are a few highlights—and a peek into what you can still explore online.

Article
16 min read

How to create a buyer persona in 6 easy steps: Examples, tips, and templates

A buyer persona is essential for understanding and reaching prospects. Here's our guide on crafting personas that take sales to the next level.

Article
23 min read

The ultimate sales glossary: 100 sales terms to know

You’ll want to learn these key sales terms so you don’t miss a beat.

Article
12 min read

What is customer satisfaction score? (+ how to measure CSAT)

Customer satisfaction score is one of the most-used metrics for measuring customer loyalty. Here’s how CSAT can help you meet consumer expectations and elevate your business.

Article
5 min read

Bringing the vineyard home: A CX Moment with Wine.com

Zendesk chatted with Wine.com’s Director of Brand Marketing, Addie Wallace, about how Wine.com adds a human touch to purchasing wine online.

Article
3 min read

Introducing new Zendesk Sell innovations to help companies drive revenue

New, enhanced features in Zendesk Sell—including advanced sales analytics, custom objects, and sales engagement tools—empower sales teams to accelerate revenue and increase efficiency.

Article
7 min read

A new era of conversational CRM connects customer conversations across your business

Conversational CRM is a powerful way to create an open, ongoing dialogue between your business and your customers.

White Paper

Five big bets for the future of CX

Here are five predictions for what the customer experience will look like by 2030.

Article
5 min read

The business imperative of supporting your people

HR teams have a pivotal role to play as companies navigate profound changes to their workplaces and workforces. But 1 in 4 say they don’t have the tools they need to succeed.

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