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Article
10 min read

Churn rate: What it is + how to calculate it

Customer churn rate is a key metric for businesses looking to scale. Learn how to calculate it and ways to reduce it in our guide.

Article
3 min read

Building great customer experiences with Zendesk and AWS

With the combination of Zendesk’s applications and AWS’ powerful infrastructure, companies are empowered to create customer experiences that are more personalized, and intelligent

Article
7 min read

Bringing empathy to product design

There’s never been a better time to understand our customers. We have access to gazillions of…

Article
8 min read

Tips for boosting your average email open rate

Email marketing is a powerful way to connect with customers. Boosting your average email open rate plays a huge part in its success

White Paper
1 min read

Customer service trends in media and entertainment

Customer trust and loyalty is hard-won and easily lost. As media and entertainment companies continue to…

Article
10 min read

Top 10 customer engagement metrics to measure in 2024

By monitoring customer engagement metrics, you can understand how your audience is responding to your marketing content—and what could be improved to encourage more engagement

Article
7 min read

What is change management?

Change management is the process and tools a company can use to prepare individuals for organizational change. Learn how to make changes stick and succeed.

Article
8 min read

Metrics & KPIs for measuring change management, according to 2 change leaders

Your guide to change management metrics and KPIs.

Article
8 min read

How to build an email list

Knowing how to build an email list is essential before you can use one to build relationships with customers.

Article
6 min read

Make a change management plan: the expert's guide to how and why

Learn why change management matters to employee morale and successful business changes

Article
7 min read

Turn the churn around: how to reduce customer churn

Learning what can be controlled regarding churn is how you'll recognize the predictive details to reduce defection and improve customer retention

Article
10 min read

7 ways to build your team's communication strategy—especially when remote

There’s an insidious presence eating away at your productivity and focus every day. It’s communication debt.…

Article
1 min read

Customer experience: A comprehensive guide for 2024

Customer experience (CX) refers to all the interactions between a business and its customers. Learn why it's so essential and how you can improve your CX strategy.

Article
8 min read

7 ways to build customer loyalty (and why it's important)

Having strong values and providing great customer service are two of the ways businesses can strengthen bonds with customers and build customer loyalty

Article
12 min read

Soothing consumer anxieties with 'calm commerce'—a rising trend in retail

Many of us are as obsessed with optimizing every part of our lives as we are…

Article
7 min read

What is the CRM process? 5 key steps

The CRM tool itself is what provides the data and functionalities your team needs to execute this strategy—and ultimately turn leads into customers

Article
10 min read

How to increase customer engagement: 5 strategies that work

Increase customer engagement by implementing effective strategies that help you connect with your audience throughout their journey.

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