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When Customers’ Politics Come First

November 1, 2010

Do business and politics mix? Conventional wisdom would advise companies to tread lightly for fear of alienating half of the customer base. But what happens when your customers’ political views are what drives your business? Is it better to keep agnostic or to try to associate yourself with a viewpoint and hope that enough customers […]

Nike’s new idea to get people running: make running into a game

October 29, 2010

From Fast Company Nike’s always been bold with its advertising. Now this: Nike has turned the city of London into a game board for a two-week competition called the GRID which the shoe manufacturer hopes will ultimately encourage young people who already jog for exercise to start identifying themselves as “runners.” They are working with […]

Leadership Lessons From Lady Gaga

October 29, 2010

If one of your employees dresses up like Lady Gaga today, one of this year’s most popular costumes, take a hard, close look at he or she (without creeping them out). According to Kevin Eikenberry, who authors the blog Leadership & Learning, there are several leadership lessons to be gleaned from the superstar who is never […]

Enough With the ‘Sexy’ Halloween Costumes Already

October 29, 2010

“Halloween. It’s the one night of the year when it’s completely socially acceptable for men to dress like women, and women to dress like hookers!” A friend of mine shared this truism with me several years ago, but since then, the rise of the “sassy” Halloween costume for women has breathed new life into the […]

Humidifier vs. Dehumidifier

October 28, 2010

They say Corporate America has no sense of humor. Are “they” right? Find out by following Write The Company — a consumer humor blog consisting of crazy consumer affairs and customer service letters about everyday products, services and brands … and what the companies behind them had to say about it. Every Thursday, Zengage brings […]

You will be out of business if you don’t use social media today

October 28, 2010

We in new media have been saying stuff like this for a while, but check out this bold statement from the local business owner in this CNN video. If you’re not into social media, social networking, you will be out of business. I’m going to repeat that. You will be out of business if you […]

Who Are the Folks Behind Halloween Pop-Up Stores?

October 28, 2010

There may be no surer sign that Halloween has become an American national holiday than the plethora of Halloween “pop-up” superstores that seem to, well, pop up (hence the name) out of nowhere, and vanish right after the last pumpkin has been taken from the window. Shops like this present their own “monster” challenges and […]

Turning Away Customers at Closing Time. Good or Bad?

October 27, 2010

Here’s an interesting bit on whether it’s cool to turn away customers if you have already closed up shop or are about to close up shop. The blog Return Customer says turning away customers is a giant no-no, and even if a last-minute shopper knocks on your door, you have to open it Naturally, most […]

Why You Need to Attend TWTRCON

October 27, 2010

Have you heard of the phrase “real time,” as in “real-time Web?” Do you know if you are a part of it? Don’t worry, you’re not alone. If you ask people whether they are a part of the real-time Web, most of them have no idea. Fortunately,  I’ve crafted a simple definition, a kind of […]

How Every Company Can Offer Ritz-Carlton Level Customer Service

October 27, 2010

Even if you’ve never stayed at a Ritz-Carlton, you know that if you did, the service would be dreamy. And if you have had the pleasure of staying at one of these ultra swank hotels, you can confirm that it’s probably some of the best service you’ve ever experienced. According to Valerie Maltoni, the woman […]

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