The Art and Science of creating exceptional customer experiences

Available On-Demand
Duration: 90 minutes

In partnership with  

About this session

Over 90 minutes the focus on day one will be to share a CX framework which will help you understand and implement the customer happiness formula in your business. Our leading psychologist and CX experts from Uber, Zendesk, Ford Motor Company, Majid Al Futtaim and more will be sharing what they believe are the essential components of a customer happiness formula.

Please scroll down to see the full lineup of speakers and the agenda.

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Day 2 of the Zendesk Roadshow is now also available on-demand. Please select the regional session of your interest:

Middle East | Africa

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Welcome with event hosts, Zendesk's Aoife Byrne and Eoin O' Cuilleanain

Interview: The Psychology Of Happiness And What It Means For Today's Digital Customer with Consumer Psychologist Kate Nightingale

CX Success Story with Anghami's Johny Tannous, VP Customer Success

Panel discussion: A Formula For Customer Happiness: Balancing Science, Art & Technology with speakers from Uber, Ford Motor Company, Zendesk, Majid Al Futtaim and Author of How Hard Is It to Be Your Customer?

CX Success Story with AppFollow's COO and co-founder Eugene Kruglov and Head of Consulting Anna Kochetkova

Live Q&A with our speakers

Session wrap up with event hosts, Zendesk's Aoife Byrne and Eoin O' Cuilleanain


Anna Kochetkova
Head of Consulting,

Eugene Kruglov
COO and co-founder,

Johny Tannous
VP Customer Success,

Kate Nightingale
Consumer Psychologist, Regent's University of London

Jim Tincher
CX Expert and Author of How Hard Is It to Be Your Customer?

Maja Smith
Customer Service Division Sales & Field Operations Manager, Ford

Darren Parker
Director Customer Success, Zendesk

Shavaye Govender
Strategic Partnership Expert,

Sadaf Zarrar
Director Global Creative Strategy,
Coca Cola

Nayab Rafiq
Pinnacle Middle East

Aoife Byrne
Senior Regional Marketing Leader, Zendesk

Eoin O' Cuilleanain
Manager, Commercial Sales , Zendesk

By registering for Day 1, you will automatically also be registered for Day 2 of the Roadshow relevant to the country you're from.