Best practices
Strategies, how-tos, and ideas to inspire you.
Latest stories
Article
4 min read
From transactions to trust: How AI is transforming CX in financial services
In financial services, customers expect both security and speed—a balance that’s becoming more difficult to maintain.…
Article
3 min read
How retailers are scaling customer service with AI
In today’s fast-moving retail landscape, delivering fast, personalized support isn’t optional — it’s expected. In fact,…
Article
5 min read
Designing better resolutions through a Jobs to Be Done mindset
I recently had an issue with a new couch I purchased — it was leaking feathers,…
Guest post
5 min read
The future of CX Is contextual: AI is the new standard
Every year I read trend reports with the same mix of excitement and skepticism. Some feel…
Discover AI innovations shaping service at Zendesk AI Summit
Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.
Guides
4 min read
The road to AI maturity (Part 1): Start with a plan to unlock real results
Artificial Intelligence (AI) is rapidly transforming service today and while it’s important to move quickly to…
Guest post
5 min read
From service agents to AI teammates: The human architecture of agentic service
Disclosure: My perspective, shared in partnership with Zendesk. Across every industry, service leaders are feeling the…
Article
5 min read
Rethinking CX metrics in agentic service
Customer experience has entered the AI era, and the metrics used to measure success must evolve…
Article
3 min read
Fuel your AI with a knowledge base built in days, not months
Here’s the truth: without a trusted, accurate source of knowledge to pull from, AI is like…
Article
5 min read
Sleigh your holiday support with AI-ready knowledge
It’s that time of year for extra eggnog, cozy sweaters, holiday lights, and of course the…
Guides
7 min read
Getting AI buy-in can be difficult. That's where change enablement comes in.
AI is everywhere in service right now. It is in our chats, our tickets, our workflows,…
Article
5 min read
HR and IT fusion teams are the future
The most enduring organizational designs are the ones that evolve as the work itself changes. Today,…
Article
6 min read
Building realistic multi‑turn tests for AI agents
At Zendesk, we invest heavily in making sure our AI agents are not only smart, but…
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Article
3 min read
Raising the bar for enterprise-grade security in AI-powered CX: Zendesk gets Cyber Essentials Plus certified
Security and resilience are essential for CX platforms as AI‑powered support operations scale up. At Zendesk,…
Article
3 min read
Lessons from AI Summit: How to build the right foundation for your AI strategy
Today’s leading CX organizations are gaining a competitive edge with AI. At this year’s Zendesk AI…
Article
5 min read
Knowledge has evolved: 4 tips to help service leaders catch up
Knowledge guides every service interaction—whether it’s a customer returning an item, an AI agent escalating an…
Article
5 min read
Transform your contact center: The power of unified omnichannel and self-service
Customers expect seamless, personalized service on whichever channel they choose. The era of single-channel support is…
Article
5 min read
3 ways UX Research strengthens your CX strategy
Most CX strategies are built around outcomes like improving CSAT, raising NPS, or reducing churn. These…
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