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That’s a wrap: A look back at Zendesk Relate 2022

We loved seeing you at Zendesk Relate 2022. Here are a few highlights—and a peek into what you can still explore online.

How to create actionable buyer personas (examples & tips)

Buyer personas are crucial tools for understanding and delighting your prospects and customers. Here’s what you need to know.

• Sales success

The ultimate sales glossary: 100 sales terms to know

You’ll want to learn these key sales terms so you don’t miss a beat.

• Sales productivity

What is customer satisfaction score? (+ how to measure CSAT)

Customer satisfaction score is one of the most-used metrics for measuring customer loyalty. Here’s how CSAT can help you meet consumer expectations and elevate your business.

• Customer retention
• Customer satisfaction

Bringing the vineyard home: A CX Moment with Wine.com

Zendesk chatted with Wine.com’s Director of Brand Marketing, Addie Wallace, about how Wine.com adds a human touch to purchasing wine online.

• Only human

Introducing new Zendesk Sell innovations to help companies drive revenue

New, enhanced features in Zendesk Sell—including advanced sales analytics, custom objects, and sales engagement tools—empower sales teams to accelerate revenue and increase efficiency.

A new era of conversational CRM connects customer conversations across your business

Conversational CRM is a powerful way to create an open, ongoing dialogue between your business and your customers. Learn more about the product announcements from Zendesk Relate 2022.

• CRM

The business imperative of supporting your people

HR teams have a pivotal role to play as companies navigate profound changes to their workplaces and workforces. But 1 in 4 say they don’t have the tools they need to succeed.

• Employee experience