Metrics and data

Customer conversations are a gold mine for key insights, but how do you know what to look for? Find out how to capture, process, and iterate on customer data, so you can build the modern experiences your customers have come to expect.

Article

How to build customer intelligence (and why you should)

Today’s consumers expect personalized experiences, and in order to deliver, brands need customer intelligence. Here’s how to get it and what to do with it.

Latest stories

What skills and metrics CX teams need in ecommerce: An analysis Article

What skills and metrics CX teams need in ecommerce: An analysis

The 2020s will be remembered as the decade where ecommerce finally gained mainstream acceptance and use—but what does that mean for CX teams trying to keep up?

Report: The State of CX Maturity among SMBs of North America White Paper

Report: The State of CX Maturity among SMBs of North America

Is your CX strong, or do you need to catch up? Zendesk partnered with ESG to create this CX Maturity report.

Report: The State of CX Maturity Among Midsize and Enterprise Companies of North America White Paper

Report: The State of CX Maturity Among Midsize and Enterprise Companies of North America

Zendesk partnered with ESG Research to build a framework around CX maturity. Learn how the CX Champions of North America are driving CX success.

Report: The State of CX Maturity among Midsize and Enterprise Companies of Asia Pacific White Paper

Report: The State of CX Maturity among Midsize and Enterprise Companies of Asia Pacific

Zendesk and ESG Research created a framework around CX maturity. Here's how the CX Champions of APAC are achieving success.

The best ways to protect customer information in CX Article

The best ways to protect customer information in CX

As digital experiences advance, protecting your customers' information is critical for maintaining trust.

Report: The State of CX Maturity among Midsize and Enterprise Companies of Europe White Paper

Report: The State of CX Maturity among Midsize and Enterprise Companies of Europe

To help businesses make data-driven decisions, Zendesk partnered with ESG Research to build a framework around CX maturity. See where your team stands.

Report: The State of CX Maturity among SMBs of Europe White Paper

Report: The State of CX Maturity among SMBs of Europe

To help businesses make data-driven decisions, Zendesk partnered with ESG Research to build a framework around CX maturity. See where your team stands.

What is customer perception and how can you improve it? Article

What is customer perception and how can you improve it?

Want to know what buyers think of your brand? Here’s how to gauge—and positively influence—customer perception.