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Analytics and data

Customer conversations are a gold mine for key insights, but how do you know what to look for? Find out how to capture, process, and iterate on customer data, so you can build the modern experiences your customers have come to expect.


Customer analytics 101: What it is and how it works for growth

Customer analytics helps businesses deeply understand their audience to make smarter business decisions and improve CX.

Latest stories

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EU-US Data Privacy Framework and Adequacy Decision

Zendesk has long been committed to delivering trustworthy products to our customers and their users. We believe that trust is at the core of all our interactions with our customers.

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6 min read

35 customer experience statistics to know for 2024

Over 50 percent of customers will switch to a competitor after a single unsatisfactory customer experience. Here's a list of 35 more customer experience statistics to share with your team.

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1 min read

How customer sentiment analysis improves the customer experience

Companies are continually looking for ways to elevate their customer experience. Learn why customer sentiment analysis could be the key.

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1 min read

Customer sentiment: What it is and why you need to measure it

Explore what customer sentiment is, how it’s analyzed, and why tracking and understanding it is so important to business success.

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6 min read

What every SMB retailer should put on their wish list

In the small-business retail ecosystem, a great customer experience is the gift that keeps on giving.

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10 min read

How tech scale-ups can improve customer experience using data

When your go-to-market (GTM) teams can easily access customer information, you can create a better experience for your employees and customers. Here's how to give GTM teams access to key data across different customer platforms and ensure GDPR compliance.

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12 min read

What is customer satisfaction score? (+ how to measure CSAT)

Customer satisfaction score is one of the most-used metrics for measuring customer loyalty. Here’s how CSAT can help you meet consumer expectations and elevate your business.

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