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Analytics and data

Customer conversations are a gold mine for key insights, but how do you know what to look for? Find out how to capture, process, and iterate on customer data, so you can build the modern experiences your customers have come to expect.


Revenue churn: What it is + how to calculate it

Understanding your revenue churn is a crucial first step in improving your operations and fostering long-term loyalty. Learn about this important concept below.

Latest stories

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5 min read

Rethinking CX metrics in agentic service

Customer experience has entered the AI era, and the metrics used to measure success must evolve…

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5 min read

Advancing the Resolution Platform to set a new standard for service

Here at Zendesk, we’re focused on a singular goal: delivering resolutions that help customers and companies…

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5 min read

3 ways UX Research strengthens your CX strategy

Most CX strategies are built around outcomes like improving CSAT, raising NPS, or reducing churn. These…

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Call center analytics: Key types, KPIs, and how to use them

What are call center analytics? Call center analytics involve monitoring and analyzing customer interactions within a…

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

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EU-US Data Privacy Framework and Adequacy Decision

Zendesk has long been committed to delivering trustworthy products to our customers and their users. We believe that trust is at the core of all our interactions with our customers.

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14 min read

Customer analytics 101: What it is and how it works for growth

Customer analytics helps businesses deeply understand their audience to make smarter business decisions and improve CX.

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6 min read

35 customer experience statistics to know for 2025

Over 50 percent of customers will switch to a competitor after a single unsatisfactory customer experience. Here's a list of 35 more customer experience statistics to share with your team.

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