Customer retention
Understanding customer touchpoints—and why they matter
Customer touchpoints shape how consumers view your brand. That’s why mapping the customer touchpoint journey is so important for your business and the customers you serve.
Latest stories
Article Understanding customer lifecycle management
Businesses need to prioritize customer lifecycle management to both attract customers and retain them. Here’s how to get started with your own client lifecycle management program.
Article 8 ways to adopt and grow a customer service mindset
How do you ensure that your customer service team understands their role and leads the charge when it comes to driving customer satisfaction and loyalty? The answer: Help them adopt a customer service mindset.
Article Why a 360 customer view is key to great customer service
Leverage data to create a comprehensive view of your customers and provide personalized experiences.
Article Customer service vs. customer experience: Here’s the difference
Learn the key difference between customer service and customer experience to instantly improve how you serve your customers.
Article Customer retention software: Everything you need to know
Learn more about customer retention software and how it can help your business provide awesome customer experiences.
Article A complete guide to personalization in 2021
Customers often want personalized experiences but hesitate to share too many details. Here’s how to navigate conflicting interests and deliver personalization.
Article How to respond to angry customers
Not sure what to say to calm down an angry customer? Here’s how agents can respond to upset customers and diffuse tension across channels.