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Financial services

Resources for building best-in-class financial services CX.


Lessons from an AI success story—with XP’s Guilherme Kolberg

Hear how one of Latin America’s largest investment firms is leveraging AI to improve their customer experiences and already seeing results.

Latest stories

Article
4 min read

From transactions to trust: How AI is transforming CX in financial services

In financial services, customers expect both security and speed—a balance that’s becoming more difficult to maintain.…

State of Financial Services CX 2023

Get the latest research and expert tips on how to create game-changing financial services CX in 2023.

Article
3 min read

How to use AI to cut customer service costs in financial services

Learn how to lower costs without sacrificing your customer experience.

Infographic
1 min read

How to cut digital customer service costs in financial services

Tailor your customer service into tiers to reduce costs.

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

Article
9 min read

5 banking customer experience trends to consider for 2025

Banks that consistently optimize the customer experience grow faster. Here are trends and best practices to help guide your CX strategy—and drive customer relationships that last.

White Paper

Why financial institutions need to invest in personalization now

Here's how to scale support to serve customers efficiently, make the most of your customer data, assess your CX, and more.

Why financial services companies need to invest in CX now

In this guide, we explore how financial services companies can transform their CX while reducing costs.

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