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Best practices

Strategies, how-tos, and ideas to inspire you.


Latest stories

Article
5 min read

Designing better resolutions through a Jobs to Be Done mindset

I recently had an issue with a new couch I purchased — it was leaking feathers,…

Guest post
5 min read

The future of CX Is contextual: AI is the new standard

Every year I read trend reports with the same mix of excitement and skepticism. Some feel…

Guides
4 min read

The road to AI maturity (Part 1): Start with a plan to unlock real results

Artificial Intelligence (AI) is rapidly transforming service today and while it’s important to move quickly to…

Guest post
5 min read

From service agents to AI teammates: The human architecture of agentic service

Disclosure: My perspective, shared in partnership with Zendesk. Across every industry, service leaders are feeling the…

Discover AI innovations shaping service at Zendesk AI Summit

Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.

Article
5 min read

Rethinking CX metrics in agentic service

Customer experience has entered the AI era, and the metrics used to measure success must evolve…

Article
3 min read

Fuel your AI with a knowledge base built in days, not months

Here’s the truth: without a trusted, accurate source of knowledge to pull from, AI is like…

Article
5 min read

Sleigh your holiday support with AI-ready knowledge

It’s that time of year for extra eggnog, cozy sweaters, holiday lights, and of course the…

Guides
7 min read

Getting AI buy-in can be difficult. That's where change enablement comes in.

AI is everywhere in service right now. It is in our chats, our tickets, our workflows,…

Article
5 min read

HR and IT fusion teams are the future

The most enduring organizational designs are the ones that evolve as the work itself changes. Today,…

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

Article
6 min read

Building realistic multi‑turn tests for AI agents

At Zendesk, we invest heavily in making sure our AI agents are not only smart, but…

Article
3 min read

Raising the bar for enterprise-grade security in AI-powered CX: Zendesk gets Cyber Essentials Plus certified

Security and resilience are essential for CX platforms as AI‑powered support operations scale up. At Zendesk,…

Article
3 min read

Lessons from AI Summit: How to build the right foundation for your AI strategy

Today’s leading CX organizations are gaining a competitive edge with AI. At this year’s Zendesk AI…

Make yourself heard

Join the Zendesk Experience Research Panel and help shape the future of our products.

Article
5 min read

Knowledge has evolved: 4 tips to help service leaders catch up

Knowledge guides every service interaction—whether it’s a customer returning an item, an AI agent escalating an…

Article
5 min read

Transform your contact center: The power of unified omnichannel and self-service

Customers expect seamless, personalized service on whichever channel they choose. The era of single-channel support is…

Article
5 min read

3 ways UX Research strengthens your CX strategy

Most CX strategies are built around outcomes like improving CSAT, raising NPS, or reducing churn. These…

Article
3 min read

Zendesk achieves ISO 42001 certification: Raising the bar for AI governance in customer experience

AI is transforming how businesses engage with customers, but adoption hinges on trust. IT and security…

Article
5 min read

Why IT leaders are eyeing XLAs to enhance employee experience

For decades, Service Level Agreements (SLAs) have held IT teams accountable to measurable targets—respond within an…

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