What exactly is the long-term impact of ‘good customer service’?” No one working in customer service is surprised that good service really does matter— and that bad service can harm your business. But even the most seasoned of us may be shocked by how much it matters and how long the effect lasts.

In a report published by Dimensional Research and Zendesk they uncovered the good, bad, and ugly truths of how consumers —(and their future spending)— are influenced by the customer service they experience.

The good, the bad, and the ugly: the impact of customer service

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[html]</pre> <img title="The good, the bad, and the ugly: the impact of customer service" alt="The good, the bad, and the ugly: the impact of customer service" src="https://d16cvnquvjw7pr.cloudfront.net/images/blog-photos-new/customer_service_lifetime_value.jpg" width="615" /> <pre><em>Image originally posted on <a href="https://www.zendesk.com/blog/impact-of-good-customer-service-2013/">Zengage, The Zendesk Blog</a></em>[/html]

Monica Norton is a content marketer for Zendesk and a frequent contributor to Relate. A former journalist and reformed advocate of the serial comma, Monica has wanted to be a writer ever since she penned her first (and last) novel in the 6th grade. Find her on Twitter: @monicalnorton.