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Best practices

Strategies, how-tos, and ideas to inspire you.


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Article
19 min read

5 powerful sales strategies, examples, and best practices

Here’s a five-step approach to creating a sales strategy that attracts, converts, and retains customers.

Article
12 min read

What is a chatbot? Learn how AI enhances CX

Chatbots are AI solutions that simulate human-like conversations to deliver 24/7 support and give service teams time back for higher-value tasks.

Article
12 min read

How to create a customer experience map: Step-by-step guide

Use this guide to create a customer experience map that gives your team the insights it needs to deliver excellent CX.

Article
11 min read

Customer service outsourcing: Pros and cons + guide

Customer service outsourcing can provide the boost you need to improve your customer experience. Learn how to outsource customer service in our guide.

Make yourself heard

Join the Zendesk Experience Research Panel and help shape the future of our products.

Article
12 min read

Customer service reports: A complete guide + 6 metrics to track

Customer service reports can help your organization deliver an outstanding customer experience time after time. Discover key metrics and how to implement them.

Article

What is interactive voice response (IVR)? A complete guide

IVR technology can be a game changer for call centers. Discover what an IVR system is and how it improves phone support.

Article
10 min read

What is customer value? Definition, formula, and importance

Customer value is how much a product or service is worth to a customer. Here’s how companies can enhance their value to improve the customer experience and increase satisfaction.

Article
8 min read

What is a contact center? Definition, types, and use cases

Establish a flexible, dynamic contact center to drive customer loyalty and improve agent efficiency.

Article
10 min read

17 common types of customer needs (+ how to meet them)

Understanding customer needs is essential for building loyalty and driving business growth. Explore the most common types of customer needs and discover strategies to meet them in this comprehensive guide.

Article
13 min read

What is a customer success manager, and what do they do?

Learn the key responsibilities of the customer success manager role.

Article
10 min read

What is call listening? A guide for 2025

Use call listening to monitor customer conversations, provide high-quality service, and support agent growth.

Article
7 min read

What is an enterprise help desk? 6 big business benefits

Provide excellent support experiences at scale, improve productivity, and streamline your operations with an enterprise help desk.

Discover AI innovations shaping service at Zendesk AI Summit

Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.

Article
19 min read

Customer onboarding guide: 11 templates + best practices

Customer onboarding teaches new customers the value of your product or service. Use our customer onboarding templates to set customers up for success.

Article

Top 11 call center skills every agent needs

Great call centers start with hiring agents with the right call center skills. Here are the personal qualities and technical skills agents should possess.

Article
9 min read

13 strategies for scaling customer support teams successfully

One challenge of growing a business is ensuring your customer service stays consistent. Learn how to scale your customer support without sacrificing quality.

Article
10 min read

What is a help desk? Definition, benefits, and functions

Effective help desks keep your customers happy and your employees productive. Learn more below.

Article
6 min read

Content management vs. knowledge management: Key differences

Learn how to blend content management and knowledge management to improve your customer experience.

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