Sales strategy

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SaaS sales 101: a beginner’s guide to selling

New to the world of SaaS sales? Learn about the software as a service sales model and the best techniques for mastering it.

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10 positioning statement examples to inspire your brand messaging Article

10 positioning statement examples to inspire your brand messaging

Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.

How SPIN selling works (and 34 questions you can use to close more deals) Article

How SPIN selling works (and 34 questions you can use to close more deals)

Most salespeople have heard of the SPIN selling methodology— but not everyone knows how to execute it. Here's what you need to know about it.

How to create a sales CRM strategy Article

How to create a sales CRM strategy

With a CRM strategy, your team will be able to fully utilize the tool to close more sales, boost efficiency, and improve prospects’ experience

Zendesk Duet: break down the silos between sales and support Article

Zendesk Duet: break down the silos between sales and support

Duet is a “super seat” that gives users access to both Sell and Support, enabling sales…

The ultimate guide to agile sales management Article

The ultimate guide to agile sales management

Discover agile sales development principles that can be applied to empower reps, improve team performance and…

Why activity metrics are killing your sales Article

Why activity metrics are killing your sales

Just like data can drastically improve your sales, focusing on the wrong data points and metrics can absolutely kill your business. One type of metric that is commonly misused to the detriment of sales teams is activity metrics.