Sales strategy
The ultimate guide to lead nurturing
Today’s consumers have plenty of options to choose from. Lead nurturing campaigns can help your brand stand out.
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Article The step-by-step guide to building an effective sales strategy
Your sales team needs a step-by-step plan to make sales and increase revenue. Here's how to create a sales strategy that works.
Article SaaS sales 101: a beginner’s guide to selling
New to the world of SaaS sales? Learn about the software as a service sales model and the best techniques for mastering it.
Article 12 examples of positioning statements and how to write your own (free template)
Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.
Article 34 SPIN selling questions you can use to close more deals
Most salespeople have heard of the SPIN selling methodology— but not everyone knows how to execute it. Here's what you need to know about it.
Article How to create a sales CRM strategy
With a CRM strategy, your team will be able to fully utilize the tool to close more sales, boost efficiency, and improve prospects’ experience
Article What is lead scoring + the best lead scoring models
To consistently find strong potential customers, sales reps need a lead scoring model. Here we’ll look at the seven factors that all robust lead scoring models have in common
Article Sales cycle: What it is and how to use it to close deals faster
When you understand the sales cycle, you can experience success more consistently. Learn how to make the most out of yours.
Article Zendesk Duet: break down the silos between sales and support
Duet is a “super seat” that gives users access to both Sell and Support, enabling sales…