Sales strategy
How to write a killer sales proposal (examples and best practices)
A successful sales proposal can make the difference between winning or losing a sale. Learn best practices for writing a proposal that helps you close more deals.
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Article What is white space analysis? The ultimate guide to addressing unmet customer needs
Read our ultimate guide on white space analysis, its benefits, and how it can uncover new opportunities for your business today.
Article How to absolutely nail a sales cadence: Tips and examples
A sales cadence is a sequence of different outreach methods with a prospect or lead. Optimize your cadence with these best practices.
Article A simple, effective consumer behavior model (with examples)
Consumer behavior is an offshoot of behavioral science that sales and marketing orgs use to great effect. Here’s what you need to know.
Article How to create effective sales collateral (examples + tips)
Here’s how to create eye-catching sales collateral and when to use it for maximum effect on your sales pipeline.
Article Suggestive selling definition and techniques (2022 sales guide)
Suggestive selling is a sales tactic where reps recommend additional products or services that will be helpful to prospects. Here’s how to do it successfully.
Article Solution selling definition and techniques: The complete guide
Making a purchase is a no-brainer, if it solves a problem. Solution selling is about connecting clients to the best solution for their particular issue.
Article 20 B2B lead generation strategies | Master list for 2022
Generate more B2B leads with strategies that actually work in 2022. More leads, more prospects, more revenue.
Article What is business development? Strategy, plan, and skills
Understand business development so you know what your BD department does and how to best use their skills.