Sales strategy
What is channel sales? Sales channel strategy and guide
Learn how selling through partner companies provides opportunities for expansion, revenue growth, and brand marketing.
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Article What is a unique selling proposition? USP examples and definition
Speak directly to the people who want what you’re selling.
Article Personal selling 101: What it is and how to do it well
Use personal selling to discover what customers really want and need from your brand.
Article 7 sales prospecting techniques you need to succeed in 2021
Sales prospecting is as important now as it’s ever been, but to resonate with post-pandemic prospects, you have to update your prospecting strategy.
Article The ultimate guide to lead nurturing
Today’s consumers have plenty of options to choose from. Lead nurturing campaigns can help your brand stand out.
Article What is cross-selling? Definition, examples, and tips
Cross-selling can deepen your customer relationships, but only if you deliver real value.
Article The step-by-step guide to building an effective sales strategy
Your sales team needs a step-by-step plan to make sales and increase revenue. Here's how to create a sales strategy that works.
Article SaaS sales 101: a beginner’s guide to selling
New to the world of SaaS sales? Learn about the software as a service sales model and the best techniques for mastering it.
Article 12 examples of positioning statements and how to write your own (free template)
Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.