Best practices

Article
13 min read

92 customer service statistics you need to know in 2026

Here are the trends, insights, and customer service statistics to know to exceed your customers’ expectations in 2023 and beyond.

Article
6 min read

Customer touchpoints: How to identify them + examples

Discover everything you need to know about customer touchpoints and use templates to map touchpoints across the customer journey.

Article
11 min read

AI customer experience: Boosting personalization and efficiency

Use artificial intelligence to enhance the customer experience at every stage of the buyer’s journey.

Article

What the customer-first approach means + 9 strategic steps

Putting your customers at the center of your organizational decision-making process can directly translate to long-term relationships and business success.

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Article
6 min read

Customer dissatisfaction: A guide to handling unhappy customers

Dissatisfied customers can affect your company’s reputation. Learn how to identify the various types of unhappy customers and adopt methods for saving the relationship.

Article
11 min read

What is B2B sales? Business-to-business sales meaning, strategies, and tips

Business-to-business (B2B) sales is the process of selling products and services to other businesses.

Article
4 min read

11 fresh alternatives + synonyms for “happy to help”

Customers want to have genuine conversations with customer service reps. Here are some better customer support phrases than “happy to help.”

Article
6 min read

What is customer intelligence (CI)? Benefits, types, + examples

Customer intelligence (CI) is the process of collecting consumer data to better understand customers and deliver personalized experiences.

Article
8 min read

Customer success vs. customer experience: What's the difference?

Customer success vs. customer experience—what differentiates the two? Find out how they’re different and how they work together to improve the customer journey.

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you will hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell, and more. Relate is where service leaders connect, learn, and discover new resolutions.

Article
10 min read

What is lead management? Definition and best practices

Discover how to use a robust lead management process to boost your business and move qualified leads down the sales funnel.

Article
7 min read

Customer expectations: Definition, types, and tips

Customer expectations frequently change, so staying informed is essential. Learn what customers expect and how you can earn and keep their business.

Best practices for conversational customer service

Companies are gravitating towards conversational customer support for the same reasons customers are: it's fast, personal, convenient, and secure.

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

Article
13 min read

What is a sales funnel? Strategies on how to create one (+ examples and templates)

A sales funnel is critical for understanding the path to purchase. Learn how it works and how to build one so you can increase conversions.

Article

What is customer service? Key skills & examples

Customer service is the support you offer customers throughout a business relationship. Learn why it’s important and assess your own customer service aptitude.

Article
12 min read

Personalization 101: What it is, importance, and examples

Use consumer data to perfect the customer experience (CX) with personalized products, customer service, and messaging.

Article
12 min read

Customer self-service: what it is, why it's important, and how to get it right

Customer self-service is a set of tools and resources that allow customers to complete tasks independently. Discover the benefits and more in this guide.

Article

What is a call center? Definition, types, and how they work

A call center is a team of customer service agents who field calls. Learn what it takes to build a call center that delivers top-tier customer experiences.