Here’s how to create eye-catching sales collateral and when to use it for maximum effect on your sales pipeline.
Opportunity management is the process of tracking sales opportunities as they move through the pipeline. Here’s everything you need to know before you start.
Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.
Understanding sales velocity enables your company to redefine its sales pipeline and process to increase lead conversion and revenue.
Sales volume refers to the number of units sold during a specific reporting period. Knowing how to calculate sales volume gives your company a strong grasp on product movement and potential shifts.
Customer acquisition cost is the amount of money a business spends to gain a new customer. Here’s how to calculate this key metric, plus three ways to improve it.
Understanding your MQLs will help you get the most out of your marketing efforts.
A sales funnel refers to the cumulative steps a potential buyer takes to convert and become a customer. Here’s how it works.
When you set off on a road trip, you have a vehicle and a road map.…