The terms lead, prospect, and opportunity are often thrown around interchangeably, but they shouldn't be. This guide covers the differences, best practices, and more.
12 min read
How to create effective sales collateral (examples + tips)
Here’s how to create eye-catching sales collateral and when to use it for maximum effect on your sales pipeline.
13 min read
The ultimate guide to sales opportunity management
Opportunity management is the process of tracking sales opportunities as they move through the pipeline. Here’s everything you need to know before you start.
10 min read
What is the buyer’s journey? Definition, stages, and examples
Mapping the buyer’s journey allows you to gain a deeper understanding of your customer’s path to purchase so you can improve your sales, support, and marketing efforts.
9 min read
What is sales velocity? Meaning, formula, and report
Understanding sales velocity enables your company to redefine its sales pipeline and process to increase lead conversion and revenue.
9 min read
Sales volume: Definition, formula, and how to increase it
Sales volume refers to the number of units sold during a specific reporting period. Knowing how to calculate sales volume gives your company a strong grasp on product movement and potential shifts.
11 min read
Customer acquisition cost formula and tips to improve your CAC
Customer acquisition cost is the amount of money a business spends to gain a new customer. Here’s how to calculate this key metric, plus three ways to improve it.
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