Sales Pipeline
How to create effective sales collateral (examples + tips)
Here’s how to create eye-catching sales collateral and when to use it for maximum effect on your sales pipeline.
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Article The ultimate guide to sales opportunity management
Opportunity management is the process of tracking sales opportunities as they move through the pipeline. Here’s everything you need to know before you start.
Article What is the buyer’s journey? Definition, stages, and examples
Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.
Article What is sales velocity? Meaning, formula, and report
Understanding sales velocity enables your company to redefine its sales pipeline and process to increase lead conversion and revenue.
Article Sales volume: Definition, formula, and how to increase it
Sales volume refers to the number of units sold during a specific reporting period. Knowing how to calculate sales volume gives your company a strong grasp on product movement and potential shifts.
Article Customer acquisition cost (CAC): How to calculate and improve it
Customer acquisition cost is the amount of money a business spends to gain a new customer. Here’s how to calculate this key metric, plus three ways to improve it.
Article MQLs: Understand them to boost your bottom line
Understanding your MQLs will help you get the most out of your marketing efforts.
Article What is a sales funnel? Stages, importance, and examples
A sales funnel refers to the cumulative steps a potential buyer takes to convert and become a customer. Here’s how it works.
Article 5-step sales process: How to build a sales process that closes deals faster
When you set off on a road trip, you have a vehicle and a road map.…