Customer experience
Expert tips for building a customer-obsessed organization.
Latest stories
Best practices for conversational customer service
Companies are gravitating towards conversational customer support for the same reasons customers are: it's fast, personal, convenient, and secure.
Article
12 min read
Measuring customer experience: 6 metrics to do it right
Improve CX by regularly measuring customer experience metrics and leveraging key insights effectively.
Article
8 min read
Customer experience management advice from the pros
Stories of great customer experiences often go viral because they’re exceptional outliers. An airline saves the…
Article
5 min read
Addressing customer experience from the CIO perspective
For IT leaders, customer experience was already a hot topic, but the pandemic has amplified the…
Article
12 min read
Customer service reports: A complete guide + 6 metrics to track
Customer service reports can help your organization deliver an outstanding customer experience time after time. Discover key metrics and how to implement them.
Article
10 min read
What is customer obsession? How to become customer obsessed
We’ve all heard the stories of companies going above and beyond to provide their customers with…
Article
10 min read
What is customer value? Definition, formula, and importance
Customer value is how much a product or service is worth to a customer. Here’s how companies can enhance their value to improve the customer experience and increase satisfaction.
Article
10 min read
What is call listening? A guide for 2025
Use call listening to monitor customer conversations, provide high-quality service, and support agent growth.
Article
19 min read
Customer onboarding guide: 11 templates + best practices
Customer onboarding teaches new customers the value of your product or service. Use our customer onboarding templates to set customers up for success.
Make yourself heard
Join the Zendesk Experience Research Panel and help shape the future of our products.
Article
6 min read
Content management vs. knowledge management: Key differences
Learn how to blend content management and knowledge management to improve your customer experience.
Article
Loyalty programs: How they work, examples, and tips
Loyalty programs can encourage customers to continue purchasing from your brand. Learn why that’s important and explore examples you can emulate.
Article
What is customer experience? A comprehensive guide
Customer experience refers to all the interactions between a business and its customers. Learn why it's essential and how you can improve your CX strategy.
Article
9 min read
What is a customer portal? A complete guide
A customer portal is a hub where customers can self-serve and manage their support requests. Discover how it benefits your customers and business.
White Paper
1 min read
Better customer experiences with omnichannel engagement
Designing a support experience that enables you to have natural conversations with your customers regardless of…
Article
10 min read
Ultimate guide to customer focus in 2025
Improving your customer focus starts by deepening your understanding of what customer focus means and building an effective customer focus strategy.
Article
19 min read
11 ways to deliver good customer service
Good customer service is critical for retaining and acquiring customers. Learn how to meet and exceed customer expectations in our guide.
11 min read
9 tips for providing great social media customer service
Today’s customers expect excellent social media customer service from leading brands. Learn how to win buyers’ hearts on their favorite platforms.
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