Customer feedback

Article | 20 min read

How to build a customer referral program in 2022 (+ examples)

Companies create customer referral programs because word-of-mouth is a powerful and cost-effective form of marketing. Get tips and ideas for building your own so you can expand your audience.

Latest stories

Customer feedback management guide: Best practices + tools
Article | 11 min read

Customer feedback management guide: Best practices + tools

Customer feedback management is key to delivering superior products, services, and experiences. Learn how to do it successfully so you can boost retention and build brand loyalty.

How to say no to a customer: 3 ways to maintain the relationship
Article | 6 min read

How to say no to a customer: 3 ways to maintain the relationship

Declining a customer’s request politely and confidently can turn a difficult situation into a positive one. Here are some best practices for when you have to say no to a customer.

How to launch a digital customer experience transformation
Article | 5 min read

How to launch a digital customer experience transformation

Learn what it means to transform the customer experience and why building a customer insights and action engine is so important.

What is customer experience optimization? (+3 actionable tips)
Article | 7 min read

What is customer experience optimization? (+3 actionable tips)

The tech landscape and consumer expectations are ever-changing, which means you’re never truly “finished” with customer experience optimization. But a few tactics can help boost your efforts.

Feedback form examples, templates, and how to write your own
Article | 8 min read

Feedback form examples, templates, and how to write your own

Use these feedback form tips to help you hear more from your customers and improve your CX.

5 examples of bad customer service (and how to be great instead)
Article | 11 min read

5 examples of bad customer service (and how to be great instead)

Bad customer service is what happens when a company fails to meet customer expectations. Get tips for your team to avoid creating poor customer experiences.

What is customer value? Definition, formula & importance
Article | 14 min read

What is customer value? Definition, formula & importance

Delivering customer value is key to maintaining long-term relationships with existing customers and earning repeat business. Here’s how companies can enhance their value to improve the customer experience and increase satisfaction.

A business’s guide to customer reviews
Article | 10 min read

A business’s guide to customer reviews

Most of your customers read reviews before deciding to purchase. Here's how to get more reviews that convince people to buy.