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8 min read
An enterprise guide to personalized service
Enterprise companies often get a bad rap when it comes to personalized service. It’s on you to change the narrative.
Article
13 min read
What is customer segmentation? Types, tips + strategy
Customer segmentation isn’t just for marketing and product teams. Learn how you can put segmentation to work to create personalized support experiences for your customers.
Article
16 min read
What is sales management? Definition, process, strategy, and tips.
Curious to know what sales management is all about? Here’s an end-to-end guide.
Article
7 min read
6 tips for creating more inclusive surveys
Now more than ever inclusion is a measure of workplace culture and inequality across industries. But…
Article
5 min read
Why experience data is key to better customer service
Today, quality customer service is more important than ever. One in three customers are abandoning brands…
Article
10 min read
6 proven ways to improve your sales process (with advice from Vidyard, Zendesk, and Metadata.io)
2020 was a year when “business as usual” wasn’t really an option. Many sales teams found…
Article
1 min read
The state of your business, as told by data
Customer experience works better when it's driven by data — that's why it's important to integrate data from sales, support, and your customers. Here's how.
Article
6 min read
Why tech leaders must focus on both the customer and employee experience
Colleen Berube, CIO and SVP of Operations at Zendesk, had been on the job a little…
Article
3 min read
Is your customer support team ready this holiday season?
It’s the most wonderful time of the year — unless you’re sitting on hold with a…
Discover AI innovations shaping service at Zendesk AI Summit
Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.
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3 min read
Introducing stories about helpful people
When Eric Grandon discovered beekeeping, he had no idea that the bees would give him the…
Article
5 min read
Why you need sales process mapping to solve big-picture problems
Sales process mapping gives you a macro view of your sales strategy, so you can address and fix issues. Here’s how to use process mapping for your sales team.
Article
10 min read
10 sales performance metrics you should track every week, month, and quarter
You’re probably already tracking sales performance metrics...but are you getting good use of your data? Learn what metrics to track, and when.
Article
7 min read
The art of social listening: Tracking and acting on what your customers say about you on social media
How to gain actionable insights from social media
Article
7 min read
What is customer segmentation software? + How to pick the right tool for your business
Here's what to look for in a customer segmentation tool.
Article
19 min read
5 powerful sales strategies, examples, and best practices
Here’s a five-step approach to creating a sales strategy that attracts, converts, and retains customers.
Article
19 min read
What is conversational commerce? Examples, types, + benefits
Conversational commerce refers to how e-commerce brands and retailers use messaging and conversational technology to improve the shopping experience. Learn how to use conversational commerce to boost sales.
Article
6 min read
3 ways Zendesk Sell + ActiveCampaign benefits sales teams
96% of sales reps struggle with some stage of the sales cycle. For the majority of…
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